Staff Market Intelligence Researcher

Traditional market research is built around studies. This role is not.

At Super, we are building an AI-native research function where insight is not delivered in isolated projects, but generated continuously through systems. As a Staff Market Intelligence Researcher, your primary tool is AI—not as a shortcut, but as the infrastructure through which research happens.

You will design and operate research systems that produce high-quality consumer and market intelligence at a speed and scale that traditional agency models cannot match. Where others deliver one study in six weeks, you will deliver multiple validated insights in a fraction of the time—not by working harder, but by working differently.

This is a hands-on, high-impact individual contributor role. You will sit across Marketing Intelligence and Performance & Analytics, connecting consumer understanding directly to commercial outcomes, while building the workflows, tools, and infrastructure that make this possible.

What You’ll Be Doing

You will move research from one-off studies to continuous intelligence systems.

• Design and run AI-moderated qualitative research at scale (e.g. interviews, concept testing, exploratory qual)
• Build repeatable workflows: survey pipelines, social listening synthesis, competitive monitoring agents
• Use LLMs to analyse large volumes of unstructured data (app reviews, transcripts, customer feedback)
• Implement validation frameworks to ensure AI outputs are reliable and decision-ready
• Optimise every workflow for speed, with most outputs delivered in days—not weeks

You will be the primary executor of research—not a coordinator.

• Own and triage research requests from across the marketing organisation
• Deliver insights within a two-week maximum turnaround (often faster for urgent needs)
• Translate findings into clear, actionable recommendations for marketing teams
• Run both synthetic-first validation and targeted human research where required

You will build and maintain a live view of the consumer and brand.

• Operate a continuous brand intelligence system (pulse surveys, sentiment, social data)
• Maintain and evolve consumer segmentation frameworks
• Conduct deep qualitative research for complex or high-stakes questions
• Build and manage a structured, searchable insights library

You will create a system that continuously monitors the market.

• Deploy automated agents to track competitor activity across ads, pricing, hiring, product, and media
• Synthesize signals into regular, decision-oriented competitive briefings
• Interpret what competitor activity means—not just what happened

You will build the foundation that enables scale.

• Own the AI research tool stack: evaluation, integration, and governance
• Create automated pipelines for intake, sampling, analysis, and delivery
• Establish best practices for responsible, rigorous AI-assisted research
• Stay ahead of emerging methodologies (synthetic research, agentic workflows, multimodal analysis)

Connecting Insight to Commercial Impact

You will bridge research with performance.

• Partner with analytics to explain performance trends through consumer understanding
• Feed insight into campaign development—not just post-campaign evaluation
• Contribute to leadership-level marketing intelligence reporting

• 6–9 years in consumer insights or market research with strong mixed-methods expertise
• Proven experience building and running AI-augmented research workflows at scale
• Track record of operating in high-throughput, fast-paced environments
• Strong quantitative skills (survey design, sampling, analysis)
• Solid qualitative expertise (moderation, discussion design, synthesis)
• Experience with brand tracking or continuous measurement systems
• Commercial acumen—ability to connect insights to business outcomes
• Background in fast-moving digital consumer businesses (e.g. gaming, e-commerce, fintech)

• Experience in gaming, sports betting, or high-LTV consumer sectors
• Familiarity with tools such as Brandwatch, Klue, Quantilop, Crayon, or similar
• Experience with AI research platforms (e.g. AI-moderated interviews, qualitative synthesis tools)
• Exposure to synthetic research methods (AI personas, simulated respondents)
• Coding experience (Python or R) for automation or analysis
• Multi-market or international research experience

We are a global technology group, dedicated to building the future of entertainment and fan-centric experiences. With commercial markets in Brazil, Belgium, Poland, Romania, Greece and Serbia, and a network of offices across Spain, Croatia, Malta, Gibraltar, the Netherlands and the UK, we are a truly international organization. Our purpose at Super has evolved from sports and betting into creating the platform that stretches into the wider world of technology-driven entertainment. With a growing and diverse team of more than 5,000 people, we create immersive, responsible, and personalised experiences for millions of customers worldwide.

Everything we do at Super is rooted in doing what is right: for customers, for each other, and for our long-term vision. Our Culture Manifesto is our North Star. It captures our purpose, mission, and the six core beliefs that shape how we think, make decisions, and act every day. Want to explore our culture in more detail? Visit our careers page: super.xyz/careers 

Super is committed to the highest standards of compliance, safety, and responsibility. As such, we are active members of the International Betting Integrity Association (IBIA) and the European Gaming & Betting Association (EGBA).

At Super, we operate as a high-performing team. We hire and grow talent based on ability and potential, regardless of background and identity because we know diverse perspectives, drive better performance.