AEP Martec Consultant

Polandmid

OtherConsultant

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Quick Summary

Overview

Operate as an integral part of a cross functional team. Typical development activities include Web & App Tracking - Provide guidance/analyst/consulting Design, implement,

Technical Tools

OtherConsultant

Operate as an integral part of a cross functional team. Typical development activities include

Design, implement, and maintain tracking across web and app platforms
Configure and manage tools such as Google Tag Manager and Google Analytics
Define and implement event tracking, conversion tracking, and data layers
Monitor and troubleshoot tracking issues and ensure data accuracy
Collaborate with marketing and product teams on measurement requirements

Implement and maintain consent management platforms such as OneTrust or Cookiebot
Ensure compliance with GDPR and internal privacy policies
Manage consent signals and ensure alignment with tracking setup
Coordinate with legal and compliance stakeholders

Translate business needs into technical tracking and data requirements
Define KPIs, measurement frameworks, and reporting structures
Document tracking specifications, data flows, and implementation logic
Act as a liaison between marketing, IT, and data teams

Support data collection, transformation, and validation processes
Ensure consistency and quality of marketing data across platforms
Integrate tracking data into reporting tools such as Power BI or data warehouses
Assist in debugging and optimizing data pipelines

Develop and maintain HTML templates for emails, landing pages, and tracking implementations
Ensure templates are optimized for performance, compatibility, and tracking
Support marketing automation tools with technical configurations