Ecommerce Manager

This is a hands-on ecommerce trading and execution role across a portfolio of six brands. The Ecommerce Manager is the commercial and operational backbone of the department responsible for site performance, promotional execution, EDM and SMS, stock alignment, and go-to-market delivery across every brand.

This role works in partnership with the Digital Marketing Manager, who drives paid acquisition. While they drive traffic, the Ecommerce Manager works in close collaboration with the Sr. Ecommerce Manager driving what happens on site ensuring the customer journey, merchandising, email and SMS programs, and promotional execution convert and retain customers across all six brands.

The Ecommerce Manager helps oversee the day-to-day work of the Ecommerce Creative Specialist and Digital Marketing & Content Coordinator. This role requires equal comfort with data, creative judgment, commercial decision-making, and cross-functional coordination. The person who thrives here brings structure to complexity, spots risks early, and turns performance insights into practical actions.

• Manage day-to-day site merchandising across all six brands, collection sequencing, homepage content, PDP setup, promotional banners, search and filter logic, and product visibility.
• Drive commercial trading, identify revenue, net sales, margin, conversion, stock risks, and provide clear recommendations to the Sr. Ecommerce Manager on what to promote, hold, feature, or markdown.
• Monitor site performance daily, conversion rate, AOV, add-to-cart rate, checkout performance, and revenue, making active adjustments based on trading data, stock availability, and campaign priorities.
• Manage product and collection launches end to end, including PDP setup, pricing checks, collection placement, and go-live QA.
• Drive on-site conversion rate optimization, identify funnel drop-off points, build a prioritized test roadmap, and run structured A/B tests across pages, layouts, and promotional mechanics.
• Conduct regular site audits across all six brands, resolving out-of-stock products still live, incorrect pricing, broken links, outdated content, and customer journey issues.
• Maintain ecommerce platform hygiene across Shopify, Klaviyo, analytics tools, app ecosystem, QA processes, and product data accuracy.

• Manage the GTM calendar across all six brands, new season drops, sale events, markdown schedules, product launches, and key retail trading periods.
• Define promotional mechanics for each campaign, discount levels, threshold offers, bundles, GWP, and markdown structures with clear understanding of margin implications.
• Brief the Creative Specialist on campaign requirements and asset needs; liaise with the Digital Marketing Manager on paid timing and landing page alignment.
• Lead pre-launch readiness checks and post-campaign reviews, what drove revenue, what protected margin, what caused friction, and what to carry forward.

• Drive EDM and SMS strategy under the guidance of the Sr. Ecommerce Manager and manage execution across all six brands, send calendars, audience segmentation, automated flows, and performance reporting.
• Build and optimize core automated flows for each brand: welcome, abandoned cart, browse abandonment, post-purchase, win-back, and back-in-stock.
• Monitor open rates, click rates, attributed revenue, flow performance, deliverability, and list health with clear action plans when metrics dip.
• Coordinate with the Digital Marketing Manager to align email and SMS with paid retargeting activity and avoid unnecessary audience overlap.

• Monitor stock-on-hand, inbound stock, sell-through, weeks of cover, and out-of-stock risk recommending commercial actions such as homepage placement, email features, markdowns, or paid media exclusions.
• Partner with buying, production, warehouse, and finance to ensure campaigns align to available stock, and margin targets.
• Maintain product data accuracy across titles, descriptions, pricing, imagery, availability, and attributes and ensure product feeds support paid media, SEO, and onsite merchandising.
• Maintain visibility of inventory risks in the GTM calendar so stakeholders can make timely decisions on launches, promotions, markdowns, and customer messaging.

• Manage the Creative Specialist, Content Coordinator, and act as the liaison between ecommerce and each brand's creative team.
• Manage weekly and monthly performance reporting across all six brands, revenue, margin, conversion, AOV, email and SMS metrics, stock risks, and recommended actions.
• Lead weekly trading and GTM check-ins, maintaining clear communication across the Sr. Ecommerce Manager, Digital Marketing Manager, operations, CX, warehouse, and brand stakeholders.

• 4+ years of ecommerce experience in fashion/ apparel DTC with hands-on ownership of site merchandising, EDM, promotional execution, and GTM delivery.
• Strong Shopify fluency, collections, products, discounts, themes, apps, and reporting without relying on developer support.
• Proven Klaviyo and Attentive experience, automated flows, segmented campaigns, A/B testing, and measurable revenue and retention impact.
• Strong commercial judgment across revenue, margin, discounting, inventory, sell-through, conversion, and AOV.
• Analytically confident, GA4, Shopify Analytics, Klaviyo reporting, and dashboard management.
• Highly organized with strong communication skills and the ability to manage competing priorities across six brands simultaneously

You thrive on breadth without losing depth, comfortable holding six brands in your head at once while still noticing that one brand's abandoned cart flow hasn't been updated in six months or that a hero product is driving traffic with limited stock left.

You bring structure to complexity. You brief clearly, set realistic deadlines, follow up constructively, and make it easy for others to do great work. You understand that clean handoffs, accurate launches, and proactive communication are what keep a multi-brand ecommerce department moving.

You are commercially minded but customer-aware, you care about revenue, margin, and sell-through, but you also care about whether the customer can find the right product, trust the delivery promise, and come back again. This is a role for someone who takes pride in keeping six brands commercially sharp, operationally clean, and ready to trade every day.