Witchery - Senior Regional Manager - VIC

WE ARE THE STYLE AUTHORITY! Witchery is an Australian fashion brand, delivering on-trend pieces that capture fashion’s latest mood. We’re a daily source of inspiration, as we empower today’s women to express themselves through our collections wherever their life or ambition may take them. 

The Senior Regional Manager plays a vital role in working with the Head of Retail to execute the retail strategy and drive profitability across VIC. This role is responsible for ensuring operational excellence, a customer-centric approach and the achievement of key performance indicators across all stores within their purview, ultimately taking ownership of the regional P&L. The Senior Regional Manager also directly oversees a portfolio of ‘flagship’ style stores in VIC and overseeing the remaining VIC region.

• Partner with Regional Managers to achieve regional sales targets, ensuring alignment with overall company objectives
• Proactively monitor market trends and competitive activity, identifying opportunities to expand market share and capitalise on emerging customer segments or product categories
• Analyse regional sales data to identify opportunities for growth and work with Regional Managers to develop initiatives that maximise sales and profitability
• Oversee and ensure operational consistency and excellence across all stores
• Provide guidance, support and coaching to Regional Managers in analysing store performance, identifying areas for improvement and developing action plans to enhance efficiency, productivity and customer satisfaction
• Foster a culture of continuous improvement, encouraging the sharing of best practices and innovative solutions across all stores
• Partner with the Head of Retail and Finance team to manage regional retail budgets, ensuring resources are allocated strategically to maximise ROI and support growth initiatives
• Analyse regional sales, expenses and profitability trends, collaborating with Regional Managers to implement corrective actions, optimise resource allocation and address any budget variances
• Embrace change while facilitating and enabling strategic change with clarity, empathy and optimism
• Drive a feedback culture of honesty and transparency
• Collaborate across group, building team cohesion and connection, to inspire and bring our House of Brands strategy to life
• Create and foster an inclusive environment where all team members can thrive and feel included, respected and safe.

• Significant experience in a multi-site retail management role, with a proven track record of success in driving sales, improving profitability and elevating customer experience
• Demonstrated experience in leading, managing and developing high-performing teams within a matrixed organisational structure
• Strong understanding and appreciation for the brand, its aesthetic and target customer. Experience in contributing to the growth and development of a premium retail brand is highly advantageous
• Experience in contributing to strategic projects and initiatives within a fast-paced retail environment, demonstrating an ability to collaborate effectively with cross-functional teams and achieve successful outcomes
• Experience in leading and managing organisational change initiatives
• Proven ability to lead team growth, capability building and succession planning
• Proven ability to manage budgets, interpret financial reports and generate cost-efficient rotas
• Strong ability to build and maintain relationships with internal and external stakeholders
• Ability to adapt quickly to changes in the retail environment and respond with effective solutions.

Country Road Group is one of Australia’s leading lifestyle brand houses, home to an iconic portfolio including Country Road, Trenery, Witchery, Mimco and Politix. United as One Team, we work collaboratively across our House of Brands to create exceptional product and meaningful experiences for our customers. We are Courageously Curious, exploring new ideas, perspectives and ways of working, and Driven by Purpose to make a positive impact—on our customers, our communities and each other. We’re proud to foster an inclusive culture where everyone feels they belong, can be themselves, and has the opportunity to grow.

Recognised as a sustainability leader in Australian fashion, Country Road Group drives positive change through ambitious climate action, ethical sourcing, and responsible product innovation.

Recognised as a sustainability leader in Australian fashion, Country Road Group drives positive change through ambitious climate action, ethical sourcing, and responsible product innovation. 

Advertised: 14 May 2026 AUS Eastern Standard Time
Applications close: 29 May 2026 AUS Eastern Standard Time

Country Road Group is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process.

Country Road Group prefers to manage all sourcing directly, please submit your applications to this role if you are interested. Please note introductions via agency will not be accepted.

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