Senior Analyst, Digital Marketing

Requisition ID: 71414 About Whirlpool Corporation Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com. ## The team you will be a part of The Digital Marketing team develops marketing, merchandising and creative strategies and affiliated programs to promote the organization's products and services through the Internet or other digital channels to increase exposure to and business from the target audience and analyzes their effectiveness. Develops and maintains website graphic designs and layout to support the organization's image, identity and brands. May be responsible for social media marketing and online community management. ## This role in summary We are looking for a highly skilled and detail-oriented Sr. Analyst – Performance to join our team. This role will focus on driving measurable growth and ensuring the success of our digital marketing campaigns. The ideal candidate will leverage advanced analytics, data-driven insights, and innovative strategies to optimize performance across multiple channels. ## Your responsibilities will include * Design and implement B2C lower funnel strategy to increase conversions and improve retention in different media. * Develop, implement, and optimize performance marketing strategies across platforms such as Google Ads, Meta, and others. * Omnichannel as a complementary strategy: Integrate e-commerce campaigns. * Performance analysis and reporting. * Collaborate with cross-functional teams, including Data, Content, and Design, to align strategies and achieve business objectives. * Manage platform partnerships and negotiate terms to maximize results. * Design and lead creative and communication strategy across players. * Lead, manage and optimize budget to reach and maximize KPIs. * Mainly responsible for briefing e-retailers and agencies for the execution of plans. * Lead the relationship with the main media channels, such as, Google, Meta, Pinterest, TikTok and diverse media buying * Understanding of the collaboration with commercial team for bring the the maximization of revenue investment ## Minimum requirements * Bachelor's degree in Informatics, Marketing, Communications or related field. * Demonstrated experience in digital marketing and performance marketing, ideally in mass consumer categories. * Proficiency with digital marketing tools and platforms, including but not limited to Google Analytics, Adobe analytics and Marketo. * Strong understanding of digital advertising platforms and bidding strategies. * Experience understanding and creating data strategies, with a focus on audience analysis, 121 strategy implementation and relational plan development. * Experience in ecommerce Certifications in Google Analytics, Google Ads or other relevant digital marketing certifications (desirable). * Experience in managing data dashboards using tools such as Power BI, DataStudio, etc. (desirable) * Knowledge in data and audience management tools (DMP-CDP) (desirable) ## Preferred skills and experiences * Advanced proficiency in Microsoft Excel, including data analysis and pivot tables. * Advanced proficiency in Google Ads, Meta Ads and other media channels * Experience with A/B testing and multivariate testing to optimize campaigns. * Familiarity with programmatic advertising platforms and tools. * Certification in Google Ads, Meta Blueprint, or other performance marketing platforms. * Strong project management skills and the ability to manage multiple campaigns simultaneously. * Understanding of customer journey mapping and attribution modeling. * Experience working in fast-paced, results-driven environments. * Ability to translate complex data into clear, actionable insights for diverse audiences. * Passion for staying ahead of digital marketing trends and innovations. * English is required Connect with us and learn more about Whirlpool Corporation See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.