ADOOH Solutions, Associate Director

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP Media OOH are the UK’s #1 specialist out of home (OOH) agency, part of WPP Media. We work with more of the UK’s leading brands & agencies than anyone else to influence valuable audiences on the move. We are a diverse group of passionate experts, united in our devotion to one medium.

We are entering a new era for OOH, one defined by significant growth, disruption and tech innovation. We want to be the agency that is leading the industry through this change. To deliver outcomes that are human, inspiring and effective.

Our company values demonstrate how we build relationships and conduct business. They are agility, integrity, innovation, passion & focus. Our world is changing and we are looking for new talent to join us. People who are excited by the possibilities ahead for OOH, that share our appetite for change, that can live our values and will help us to transform our business and the wider industry.

Planning

• Lead and support on programmatic DOOH planning best practices and documentation, supporting planning OOH and digital teams where needed
• Lead and support on complex and data-heavy briefs – 3PD and 1PD planning, custom API triggers, measurement solutions and multichannel activations
• Support with how WPP Media’s programmatic DOOH offer is positioned to clients and within the market
• Proactively educate internal stakeholders on the advantages of programmatic DOOH
• Craft narratives and storytelling frameworks for the use of ADOOH, tailored to client sector and objective

Commercial

• Support with tracking commercial agreements, forecasts and pipeline
• Support with Salesforce admin

• Someone who has a good understanding of media (essential), programmatic planning and activation (ideal) and OOH (ideal but not necessary)
• Someone who enjoys being the go-to expert — confident explaining concepts and how we use data to inform planning
• Someone with strong organisational skills and attention to detail, who can manage multiple complex briefs at once
• Someone comfortable working across DSPs and data platforms, and confident picking up new technology and systems
• Someone with good numeracy, able to interpret pacing, delivery and measurement data, and sensitive to the commercial implications of campaign decisions
• Someone who is a confident, articulate communicator, comfortable presenting in client meetings
• Someone keen to keep growing technical and commercial expertise, and interested in shaping how programmatic DOOH is planned across the wider business

We’d really like it if you had:

• Good understanding and use of MS Office/Windows – Outlook, Excel, Word and PowerPoint
• Demonstrable success in a media planning environment at Account Manager level and above
• A demonstrable track record in programmatic advertising, with hands-on experience in at least one DSP