Influencer Specialist

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

We are seeking an experienced and proactive Influencer Specialist to lead the strategy and execution of our influencer marketing campaigns. This pivotal role requires expertise in managing influencer relationships and strong project management skills for content, acting as the crucial link between clients, influencers, and internal teams to ensure campaign success.

• Serve as a primary point of contact and collaborate closely with influencer managers on the client side.
• Participate in and lead client meetings to discuss campaign strategies, performance, and future opportunities.
• Build and maintain strong, lasting relationships with the client, ensuring high levels of satisfaction.

• Develop comprehensive media plans for influencer campaigns, ensuring strict adherence to client briefs, objectives, and budgetary constraints.
• Continuously monitor the local influencer market, identifying emerging trends, key players, and proactive opportunities to enhance campaign effectiveness.
• Conduct competitive analysis and identify market opportunities, providing informed strategic recommendations to clients.

• Effectively communicate with and manage third-party stakeholders (influencers, media partners, designers, production studios).
• Lead negotiations, contracting, and briefing processes with influencers and other partners to ensure alignment with campaign KPIs and goals.

• Oversee the end-to-end implementation of influencer campaigns.
• Ensure all deliverables and aspects of communication projects meet required quality standards and client expectations.
• Verify content compliance with client brand guidelines and standards, ensuring timely publication of materials across all platforms.
• Actively participate in events and filming sessions with influencers, facilitating the creation and capture of high-quality User-Generated Content (UGC).

• Monitor and report on campaign results against defined Key Performance Indicators (KPIs).
• Extract key learnings from campaign data and formulate actionable insights for continuous improvement and future strategy refinement.
• Crisis Management & Trend Spotting:
• Monitor the local landscape for potential influencer-related issues or crises and proactively implement appropriate response strategies.
• Administrative Support
• Assist with authorized billing and administrative procedures as required.

• 2-4 years of experience in influencer marketing within an advertising or media agency.
• Proven project management skills with the ability to handle multiple projects.
• Excellent communication, presentation, and negotiation skills.
• Analytical mindset with the ability to interpret data and derive insights.
• In-depth knowledge of the Romanian influencer market and social media trends.
• Attention to detail and high standard for content quality.
• Advanced proficiency in Microsoft Office Suite, especially PowerPoint and Excel.
• Familiarity with influencer marketing platforms and social analysis tools.
• Fluency in Romanian and English, written and spoken, at an advanced level.

• You are a natural collaborator who values teamwork and a People First environment.
• Your approach is fundamentally Client Centric, placing client needs and objectives at the core of every action.
• You are open and curious about innovation, technology, and how AI-Driven solutions can optimize work and add value.