Wppmedia22d ago

Regional Biddable Planning Manager

Malaysia·Kuala Lumpurmid

OtherPlanning Manager

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Quick Summary

Key Responsibilities

Partner with regional planning teams to translate strategy into detailed biddable plans (channel mix, targeting, budget, phasing) across Social, Search,

Requirements Summary

Strong background in digital planning and execution, particularly in Social, Search, and Programmatic. Minimum 5 years of experience in performance marketing or biddable media (Social, Search,

Technical Tools

OtherPlanning Manager

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

We are seeking a Regional Biddable Planning Manager to lead performance strategy and planning across Social, Search, and Programmatic channels for regional and multi-market campaigns.

This role will focus on translating regional media strategy into biddable approaches, while ensuring consistency, quality, and performance across markets.

You will work closely with planning teams, local market teams, and specialist activation teams, acting as the bridge between strategy and execution to drive performance outcomes.

Responsibilities

~1 min read

→Partner with regional planning teams to translate strategy into detailed biddable plans (channel mix, targeting, budget, phasing) across Social, Search, and Programmatic
→Define and apply biddable frameworks (audience, platform roles, budget allocation, measurement)
→Support and guide budget allocation and pacing to maximise efficiency and ROI
→Ensure consistency and best practices across markets, with flexibility for local adaptation
→Oversee activation teams to ensure accurate setup, execution quality, and alignment with strategy, including regular quality checks
→Monitor performance and lead test-and-learn initiatives (e.g. A/B testing, creative and audience experiments)
→Translate performance data into clear, client-friendly insights and recommendations
→Build strong relationships with clients, platform partners, and internal teams
→Stay up to date with platform developments and innovation opportunities

Requirements

~1 min read

Strong background in digital planning and execution, particularly in Social, Search, and Programmatic.
Minimum 5 years of experience in performance marketing or biddable media (Social, Search, Programmatic)
Strong hands-on experience with major platforms (Google, Meta, TikTok, DV360)
Experience working on regional or multi-market campaigns is preferred

Strong understanding of biddable ecosystem, including targeting, bidding strategies, and optimisation levers
Ability to translate strategy into performance-driven execution frameworks
Strong analytical skills, with experience in data interpretation and performance optimisation
Proficient in various data and analytics tools (GA4, MMP, CAPI, CRM Integration etc.)
Ability to work across multiple stakeholders and markets, ensuring alignment and consistency
Strong project management skills, managing multiple campaigns and timelines
Excellent communication skills, with the ability to simplify complex data for stakeholders
A test-and-learn mindset, driving continuous improvement and innovation
Detail-oriented, with strong problem-solving capabilities.

What We Offer

~2 min read

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please read our Privacy Notice for more information on how we process the information you provide.