Social Media Executive

YouTrip Australia is looking for a hands-on Social Media Executive to help grow our presence across Instagram, Facebook, TikTok, YouTube, and travel-focused online communities.

This is a highly executional role with content creation at its core, but broader exposure across social publishing, community interaction, trend tracking, and performance insights.

You’ll help bring YouTrip to life online — creating relatable and high-quality content, showing up authentically in travel conversations, and helping make YouTrip the most talked-about travel money card in Australia!

Build awareness, relevance, and trust for YouTrip through scroll-stopping content and authentic social engagement — never corporate, never salesy.

Content Creation & Production (Core)

• →Ideate, film, and edit short-form, social-native content for Instagram, TikTok and YouTube 
• →Create travel hacks, budgeting tips, card demos, day-in-the-life, fun cultural content, and real traveller use cases
• →Develop scripts, hooks, captions, and visual styles that feel organic to each platform
• →Capture simple product moments (tap-to-pay, FX comparisons, ATM withdrawals, app walkthroughs)

Social Publishing & Channel Support

• →Support day-to-day posting across YouTrip’s social channels 
• →Assist with content scheduling, captions, hashtags, and basic community replies
• →Ensure content is timely, culturally relevant, and on-brand
• →Help repurpose content across channels and formats

Design & Creative Support

• →Create lightweight design assets such as thumbnails, subtitles, overlays, and simple layouts
• →Maintain visual consistency while keeping content social-first and non-polished
• →Adapt content quickly based on performance and platform norms

Trends, Insights & Experimentation

• →Track social and creator trends and adapt them for travel and money-saving content
• →Test new formats, hooks, and angles and share learnings with the marketing team
• →Monitor basic performance metrics (views, engagement, saves) to inform iteration

Community & UGC Support

• →Support sourcing and coordination of authentic UGC from our users and community
• →Assist with creator briefs and content guidelines where needed
• →Help seed content into relevant travel groups, forums, and sub-cultures

• 1-2 years minimum experience producing social or UGC-style content (brand, freelance, or personal)
• Comfortable filming yourself or others in natural, creator-style formats
• Strong short-form video editing skills (CapCut, VN, Premiere, or similar)
• Good design instincts (Canva, Figma, Adobe tools)
• Strong understanding of what resonates with Australians and travel audiences
• Fast, curious, independent, and comfortable experimenting, learning, and iterating quickly
• Strong understanding of internet culture, platform humour, and emerging trends

• Familiarity with AI creative tools (e.g. Chatgpt, Claude, Higgsfield, Midjourney) to speed up ideation and content production
• Interest in travel, budgeting hacks, or fintech products