Alternative Channels Sales Manager

The Alternative Channels Sales Manager is responsible for developing, managing, and growing 1440 Foods' presence across Value, Drug, and Alternative/Specialty Retail channels — including off-price, hardware, farm & ranch, automotive, sporting goods, travel, entertainment, and foodservice accounts. This role drives distribution, velocity, and brand visibility by building strong distributor and retail partnerships, while leading execution across a diverse set of headquarter-call accounts.

We are looking for a highly motivated, entrepreneurial sales leader with a passion for health and wellness and a proven ability to grow business across multiple channels. This role requires strong relationship-building skills, analytical thinking, and the ability to influence cross-functional partners and broker teams.

If you thrive in a fast-paced environment and enjoy building brands through strategic selling and executional excellence, we'd love to hear from you.

• Build and maintain strong relationships with foodservice and vending distributors including Vistar, Core-Mark, Sysco, and regional partners.
• Create monthly and quarterly promotion activity for distributors to drive incremental placement and close distribution gaps across serviced accounts.
• Conduct regular business reviews with distributor representatives to track performance, identify gaps, and execute joint business plans.
• Train and educate distributor sales teams on 1440 Foods' product portfolio, selling points, and brand story.
• Manage deductions, credits, and promotional programs within established guidelines.

• Manage and grow a diverse book of headquarter-call accounts across off-price and discount retail (e.g., TJX, Ross, Burlington, Five Below), hardware, farm & ranch, automotive, and sporting goods (e.g., Home Depot, Tractor Supply, AutoZone), and travel, entertainment, foodservice, and office/education accounts (e.g., Hudson News, Paradies, Cinemark, FedEx Office).
• Navigate channel-specific buying mechanics, including opportunistic/closeout programs, dealer-market buying shows, and distributor-managed concession and micro-market programs.
• Secure prominent checkout, front-end, and planned placement and negotiate promotional and program support.
• Leverage Vistar, Core-Mark, and other distributor relationships to drive pull-through, replenishment, and new account activation.
• Identify and convert new accounts within these channels and partner with brokers where applicable to maximize coverage and account penetration.

• Bachelor's degree in Business, Marketing, or related field preferred.
• 5+ years CPG sales experience, preferably in the Alternative, Drug, and/or Value channels.
• Demonstrated experience calling on distributors and managing multi-channel retail accounts.
• Ability to analyze sales data and translate insights into actionable strategies.
• Proficiency in sales and analytics tools such as Power BI, Exceedra, IRI, and Microsoft Office Suite.
• Excellent verbal and written communication and presentation skills.
• Self-motivated with the ability to manage a large territory independently.
• Experience with specialty distributors is a plus.
• Knowledge of wellness and functional food/beverage trends.
• Valid driver's license and ability to travel up to 40%