Digital Marketing Coordinator- 3527787

Prestigious global Law Firm client is seeking a dynamic Digital Marketing Coordinator to join our Los Angeles office. This role is integral to our California, US and global marketing teams, and is focused on supporting and elevating a wide range of marketing and business development initiatives, with an emphasis on digital marketing projects. You will report to the Senior Marketing and Business Development Manager, with a dotted line to the Head of US Marketing & Business Development. You will actively work with our east coast and London-based digital team. This is deemed hybrid and expected to be in the office 3 days a week.

• Assist in planning, executing and distributing digital campaigns.
• Create and draft content for internal communications and external channels (social media, website, email) to promote wins, initiatives and campaigns.

• Help develop, design and edit visually compelling, on-brand marketing materials, such as client alerts, invitations, sponsorship ads, social media assets, brochures, event collateral, newsletters and presentations.
• Maintain and update content on the firm’s website.
• Help ensure content across the firm is on-brand.

• Research, analyze, and report on digital marketing performance using data-driven insights to optimize outcomes.
• Improve email marketing performance using CRM (InterAction), email management system (Vuture) and analytics from social media and website traffic.
• Support SEO and SEM initiatives to improve visibility and engagement.
• Stay informed on digital marketing trends and share innovative ideas.

• Coordinate logistics for events, sponsorships, and client receptions, such as invitations, RSVPs, registration, materials, branding and vendor coordination.
• Create and update mailing lists, liaise regularly with CRM team and provide guidance and best practices to troubleshoot and ensure team is best leveraging CRM.
• Provide on-site support for events, including early mornings or evenings as needed.

• Conduct research on clients, competitors and industry trends to support pitches, RFPs and marketing initiatives.
• Assist with directory and award submissions, promoting recognitions and updating profiles.

• Track, coordinate, and calendar marketing projects, campaigns and BD activities.
• Assist with the onboarding and training of marketing and business development team members regarding marketing technology software, processes and systems.
• Support various marketing and business development projects as required.

• Bachelor’s degree in Marketing, Business or related field.
• 2-4 years of marketing experience, preferably in a law firm, financial services or professional services environment.

Preferred technical proficiency

• Strong digital and software skills, including:
• Microsoft Office (Word, Excel, PowerPoint)
• Adobe Creative Suite
• Web-based skills
• Google Analytics or other web analytics platforms
• HTML/CSS
• Social media (LinkedIn, Instagram)
• Email management systems (EMS)
• Customer relationship management (CRM) systems
• Familiarity with Zoom, Microsoft Teams, AI tools, podcast recording and experience with editing videos/podcasts are a plus.