Marketing Insights Manager (12 Month Term)

At ATB, we exist to make it possible for our clients, team members and communities. Our purpose is more than aspirational. It's a real commitment we live every day through our values (what we call the ATB ID). Life at ATB is about more than work. In fact, we’re consistently recognized as one of Canada's top employers thanks to our high-care, high-performance culture, upheld by the three commitments we make to our team members: Impact in action: No matter where you are in the organization, you're empowered to make an impact in the lives of our clients and communities. Thrive together: We want you—the unique, authentic you—to feel safe and celebrated at work. We're on a continuous journey to build the most flexible and inclusive programs. Ready for tomorrow: We want to enable your success through interesting and challenging work, performance enablement, and learning and development. ## About the Role As Manager of Marketing Insights on ATB's Culture, Communications and Marketing (CCM) Team, you are an active listener who is naturally curious, with a proven track record of building trusted relationships. You are also a critical thinker and a creative problem solver who is able to translate research and data into actionable insight - storytelling comes naturally to you! You'll be focused on infusing market and client data into CCM's brand and performance approach. Your collaboration with others across CCM and will play a key role in shaping our performance measurement systems. Under leadership of the Associate Director of Marketing Insights, this role is influential and works closely with our marketers and leaders across ATB to support marketing tactics that align with ATB's business goals. You will also be supporting as consultant and partner for our agile Marketing squads, specializing in specialization in our ‘everyday banking’ audiences. Your goal is to ensure that insights are not just presented, but are activated throughout the entire campaign lifecycle, from discovery to evaluation. ## Accountabilities * Act as the go-to insights partner to our ‘’everyday banking’ marketing team, providing insight throughout the end-to-end campaign development process (i.e. market exploration/exploration/discovery through to evaluation); provide evidence-based guidance for campaign briefs and identifying knowledge gaps early in the discovery phase. * Support our marketers in bringing audience segmentation profiles to life: Translate audience insights strategy into practical, day-to-day planning tools for marketers, including audience profiles, needs/motivations summaries, and messaging hypotheses. * Lead audience-specific creative testing and other primary research initiatives, as needed. * Leverage marketing analytics (GA4, Looker Studio) to interpret customer journeys and web behavior, translating digital performance into actionable marketing narratives. * Synthesize multiple data sources like primary research, secondary research, GA4, and campaign performance to create cohesive "learning loops" that inform future marketing tactics. * Maintain a reusable audience insight repository to ensure that organizational knowledge is durable and accessible for all marketing squads. * Lead the A/B testing roadmap for paid media creative, managing the process from hypothesis design to performance synthesis and optimization. ## Knowledge, Skills and Experience * 3-5 years of experience in marketing insights, campaign analytics. Exceptional ability to synthesize learnings from multiple data sources (e.g., research reports + GA4 data) into cohesive narratives. * Comfort interpreting data from platforms like GA4, Looker Studio, and Hubspot. * A proven track record of building trusted relationships in an agile, fast-paced environment. * Prior experience working with both primary research and with secondary analytical data, as well as strong understanding of both qualitative and quantitative methodologies, and how to use research to guide program creation and insight generation. * Comfort with syndicated research. * Ability to synthesize learnings from multiple data sources and formulate storylines; and confidently share your perspectives. * Knowledge of market segmentation and personas and using them to guide marketing strategies. * Strong understanding of the full range of marketing channels, how they work, how they can be integrated and how to evaluate them. * Exceptional client sensitivity, empathy and intuition. * Excellent communication skills - ability to tell a story from data (influential communicator & presenter). * Ability to ask tough questions to generate discussion and solve problems. * Demonstrated skills in guiding/coaching partners and fellow marketers with patience. Knowledge of the following are also considered an asset for the role: * Knowledge and application of generative AI for marketing insights. * Advanced analytical techniques that drive marketing KPI generation. * Agile methodology and practices. * Experience working in Financial Services. ## Additional Information This is a 12 month term opportunity. You can work from anywhere in Alberta, but you will be required to attend in-person meetings at either ATB Campus in Calgary or ATB Place in Edmonton as needed. Don’t meet all the requirements on the list? A resume only goes so far in expressing who you are and the unique perspectives you bring. If you believe your skills and experience align with the role—but you might not check all the boxes—we want to hear from you. We encourage candidates from all work backgrounds, equity-seeking communities and experience levels to apply. If you’re seeking a career where your drive, perspective and growth are celebrated, we want to hear from you. We’re dedicated to building a workforce reflective of those within our communities, and a culture where our team members are equipped with what they need to succeed—their way. Part of creating an inclusive workplace is recognizing our role in advancing Truth and Reconciliation. We are committed to meeting and exceeding the standards set out in the Partnership Accreditation in Indigenous Relations program created by the Canadian Council for Aboriginal Business. What happens next? If you are shortlisted, you’ll hear from us after the posting closes. Check out our How We Hire page to learn more about our hiring process. If you need any accommodations throughout this process, please let us know at talentteam@atb.com Stay in touch We’re excited that you’re interested in a career with ATB. Follow us on LinkedIn, Facebook and Instagram to learn more about what our team is up to.