Marketing Campaigns Executive - London - HYBRID

The world is changing, which is why at BARBRI, legal education is different. We focus on flexible learning centred around new skills, new roles, new disciplines and new ways of working in the legal profession. Our innovative approach is designed to open opportunities, ensuring that the legal profession is accessible to all, and to enhance the qualifications and employability skills of aspiring lawyers and qualified legal professionals.

The recognised global leader in legal ed-tech, BARBRI provides legal education that is fit for the future, not stuck in the past. Our suite of technology-driven products and solutions serve students, professionals, law schools and law firms, in the US, UK and beyond, empowering every step of the legal education journey.

Are you ready to launch campaigns that make an impact? We’re looking for a Marketing Campaigns Executive to help bring our growth strategy to life.

As the Marketing Campaigns Executive, you will be part of the UK marketing team in London, reporting to the Customer Engagement Marketing Manager. You’ll play a key part in delivering end-to-end B2C marketing campaigns that drive engagement, leads and enrolments. From idea to execution, you’ll help shape integrated campaigns across multiple channels, creating seamless, high-converting customer journeys that connect with our audience at every touchpoint.

· Support the planning and delivery of integrated B2C campaigns across email, paid media, web, content, and events

· Execute multi-channel campaigns from concept through launch, ensuring timely delivery and alignment with performance goals

· Develop compelling, customer-focused messaging and creative to drive engagement

· Create and optimize emails, landing pages, forms, and nurture journeys to improve engagement and conversion across the funnel

· Manage and maintain campaign content and assets across digital channels

· Track and analyze campaign performance, identifying insights to optimize results and maximize ROI

· Support test-and-learn initiatives to continuously improve campaign effectiveness

· Collaborate with cross-functional teams to deliver cohesive, integrated campaigns

· Support the promotion of webinars, events, and key marketing initiatives

· Contribute ideas and energy to a high-performing marketing team

· 2+ years’ experience in B2C marketing

· Proven experience delivering multi-channel marketing campaigns across digital channels

· Strong copywriting skills with the ability to engage audiences and drive conversion

· Data-driven mindset with confidence using insights to optimize campaign performance

· Commercially focused, with a clear understanding of performance metrics and ROI

· Highly organized, with the ability to manage multiple campaigns in a fast-paced environment

· Proactive, self-starter with a test-and-learn mindset and continuous improvement approach

· Collaborative team player who contributes positively and brings energy and ideas

· Experience with creative design and video production tools (e.g., Canva, Adobe Creative Suite, CapCut)

· Curiosity and enthusiasm for leveraging AI tools (e.g., Claude) to enhance marketing effectiveness and performance

· Experience using email marketing and automation platforms (e.g., HubSpot, Marketo)

· Experience working with Salesforce CRM or similar customer relationship management systems

· Industry knowledge across legal, education, and/or technology sectors

We operate with a hybrid working approach with 2 days a week in the Central London office (Tuesdays and Thursdays) and 3 days a week working from home (Mondays, Wednesdays, Fridays).