Sales Development Representative

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  Own follow-up of all engagement signals — campaigns, webinars, events, ZoomInfo intent, content downloads and partner activity. 

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  Engage high-intent prospects while interest is fresh — phone, email and LinkedIn, tailored to the signal. 

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  Run pre- and post-event outreach to confirm attendance, identify stakeholders and convert interest into a next step. 

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  Log all follow-up outcomes in Dynamics — meeting booked, nurture, disqualified, no response or returned to Marketing. 

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  Use campaign context, sector messaging and approved talk tracks — agreed with Marketing — to keep outreach relevant and credible. 

• Build and run focused outbound micro-campaigns into UK SMB and mid-market account lists across BCN’s priority sectors. 

• Use research to identify business triggers, pain points and buying-group contacts before reaching out. 

• Open conversations around BCN’s priority growth areas: Agentic AI, digital transformation, managed services and security. 

• Lead with outcomes and business value — not products or features. 

• Convert partner referrals and agreed account lists into qualified conversations in support of vendor campaigns 

• Support existing-base expansion where there is a clear trigger — whitespace, renewal, service gap or strategic campaign. 

• Work with Account Management to identify new contacts and buying groups within existing accounts relevant to BCN’s growth areas. 

• Re-engage cold or dormant opportunities where timing, budget or priorities have shifted. 

• Keep light-touch contact with relevant lost opportunities to spot re-entry points — without blurring account ownership. 

• Keep existing-base support to ~20% of focus; the majority of effort is net-new. 

• Experience selling into UK mid-market organisations across sectors such as legal, financial services, professional services, manufacturing, logistics, healthcare or similar. 

• Understanding of Microsoft cloud propositions, including Microsoft 365, Azure, Security, Power Platform, Copilot, Data & AI or managed services. 

• Familiarity with Sandler, MEDDICC or similar qualification and sales methodologies. 

• Experience using sales intelligence tools such as ZoomInfo, LinkedIn Sales Navigator, intent data platforms or AI-assisted research tools. 

Why BCN? 

• The opportunity to shape your own future with industry leading training and development, with access to our BCN Academy. 

• Competitive salary with the ability to progress. 

• 23-days holiday allowance, increasing with length of service, plus bank holidays, an extra day off on your birthday and the option to buy more! 

• Company pension scheme. 

• 2 paid leave days per year to volunteer and support your local community – if it matters to you it matters to us. 

• Health cash plan with free access to a confidential Employee Assistance Programme (EAP) supporting bereavement, financial, health and wellbeing, and much more 

• Life assurance 

• Cycle to work scheme, electric vehicle scheme, home and tech scheme, and retail discounts. 

• Balancing work, life, and fitness can be challenging, so we offer a free on-site gym at our Manchester and Leeds locations to make it easier to stay active. 

• Long service recognition to celebrate all the milestones 

• Beer (or soft drinks) and Pizza at the end of month, dress down every day, social events such as Summer BBQ, Christmas party and lots more! 

• Maintain CRM hygiene in Dynamics: activity logging, lead status, source tagging, qualification notes and handover outcomes. 

• Attribute all SDR-sourced or influenced opportunities to the correct campaign, sector, solution area and sales owner. 

• Write concise handover notes so the next conversation starts with context — not a cold briefing. 

• Track rejected and poorly converting meetings to sharpen qualification and targeting. 

• Use Dynamics data to show Marketing and Sales which campaigns, sectors and messages are generating real conversations. 

• Agree campaign priorities, lead routing, SLAs and nurture return paths with Marketing. 

• Align with New Business Sales on target accounts, ICP fit, qualification standards and meeting acceptance criteria. 

• Understand partner campaigns, funded offers and technical propositions well enough to open credible commercial conversations. 

• Feed back regularly on message resonance, objections, competitor references and market themes. 

• Report into weekly and monthly sales cadence: pipeline creation, meetings, conversion trends and blockers.