Sales Representative (m/f)

Stanley Black & Decker Polska Sp. z o.o. is part of the global Stanley Black & Decker group, one of the world's leading manufacturers of professional tools, construction equipment, and innovative solutions for professional users. The company operates in more than 60 countries worldwide and owns some of the industry's most recognized brands, including DEWALT® and STANLEY®, which are synonymous with quality, reliability, and innovation.

On behalf of Stanley Black & Decker, DEKRA is advertising the following position:

As part of the continued expansion of its business operations in Bosnia and Herzegovina, our Client is looking for a motivated and self-driven professional who will contribute to the growth and development of the STANLEY® and DEWALT® brands through proactive field sales activities.

• →Represents Stanley® and DEWALT® brands professionally within the assigned sales territory
• →Manages and develops relationships with existing customers in traditional trade, and professional channels
• →Identifies new business opportunities and potential partners in line with brand and channel strategy
• →Executes territory sales plans to achieve revenue, volume, distribution, and visibility targets
• →Conducts regular customer visits, product presentations, and business reviews
• →Actively promotes core, strategic, and promotional product ranges, including cross-sell and upsell solutions
• →Prepares commercial offers and negotiates terms within defined authorization levels
• →Ensures correct product placement, planogram execution, and in-store brand visibility in cooperation with Marketing
• →Supports product launches, promotions, and in-store activations for Stanley and DEWALT
• →Collects and reports market, customer, and competitor insights to support portfolio and pricing decisions
• →Maintains accurate CRM records, visit reports, forecasts, and sales administration
• →Handles customer inquiries and complaints, ensuring fast resolution and high customer satisfaction
• →Cooperates closely with internal departments (Marketing, Finance, Logistics, Customer Service) to ensure smooth operations
• →Acts as the first commercial point of contact for customers regarding Stanley and DEWALT products

• Secondary or higher education (commercial or technical background preferred)
• Minimum 3 years of relevant experience
• Experience in the sales of professional tools, construction materials, DIY products, or similar product categories
• Strong understanding of retail, distributor, and professional customer environments
• Working proficiency in English is required
• Strong communication, presentation, and negotiation skills
• Customer-focused and result-oriented mindset
• Basic user-level knowledge of MS Office and CRM systems
• Ability to interpret sales data and translate insights into concrete actions
• Willingness to continuously learn product, technical, and market knowledge
• Demonstrates professionalism, accountability, and compliance with company policies
• Category B driving license

• Employment with a successful international company and cooperation with leading global brands
• A dynamic and challenging working environment
• Opportunities for professional growth and continuous development
• Long-term career prospects and professional advancement opportunities

Any additional information can be obtained on tel +387 33 29 52 54

Note: Please be informed that only short-listed candidates will be contacted and invited for an interview. By applying to the job advertisement, candidates agree that their data may be shared with the client. Thank you for understanding.