Territory Sales Manager – Convenience Retail Channel

Diversified Botanics is a high-accountability, execution-driven environment built for people who value ownership, operational discipline, and measurable impact. We move quickly, maintain high standards, and expect teams to operate with urgency, transparency, and respect for the work.

This is a company for people who take pride in precision, communicate directly, adapt quickly, and understand that long-term credibility is built through consistency—not shortcuts.

Diversified Botanics does not engage external recruiting agencies. All candidates must apply directly.

• Own and execute a multi-state territory sales strategy aligned with company growth objectives
• Acquire high-quality convenience retail and distributor accounts that meet brand and operational standards
• Open net-new retail doors through consistent outbound prospecting, field activity, and relationship development
• Drive sell-through performance by building strong retailer and distributor accountability
• Maintain 50+ outbound touches daily across calls, emails, texts, and field outreach
• Conduct consistent in-market visits with convenience stores, independent operators, and distributor partners
• Deliver compelling product and category education focused on commercial outcomes, margin opportunity, and shelf velocity
• Retain and expand existing accounts through disciplined follow-through and relationship management
• Accurately manage pipeline, forecasting, CRM activity, and territory reporting
• Collaborate cross-functionally with Operations, Marketing, and Finance to ensure strong execution across assigned markets

• Proven ability to acquire and retain B2B accounts with structure and consistency
• Experience working in high-velocity, quota-driven sales environments
• Comfort with 50+ daily outbound touches alongside consistent field activity
• Ability to operate independently with disciplined reporting and follow-through
• Strong territory planning, pipeline management, and forecasting capabilities
• Experience building business through cold outreach and relationship development
• Willingness and ability to travel regularly throughout a multi-state territory
• Commitment to accountability, operational discipline, and execution consistency

• Convenience store channel experience
• Distributor or broker management experience
• Experience selling consumable products into independent retail
• Existing relationships within convenience retail or distribution networks
• Territory launch or expansion experience
• Experience managing multi-market or multi-state territories
• Familiarity with HubSpot, Salesforce, or equivalent CRM platforms
• History of succeeding in highly autonomous field sales environments

• 5+ years of outside B2B or field sales experience
• Demonstrated success opening net-new accounts and managing existing business
• Experience operating in high-activity, target-driven sales environments
• Strong CRM discipline, forecasting accuracy, and follow-through
• Excellent verbal communication and objection-handling capability
• Comfort managing a multi-state territory independently
• Strong work ethic, emotional maturity, and commercial accountability
• Willingness to travel consistently throughout assigned territory

The following backgrounds tend to translate especially well into this role:

• DSD / route sales
• Beverage or alcohol distribution
• Wireless / mobile retail sales
• Car sales
• Merchant services
• Payroll/copier sales
• Convenience retail sales
• Other high-volume outbound sales environments

• Take personal ownership of results and treat your territory like a business
• Enjoy prospecting, field sales, and building territory from zero
• Move quickly but precisely—balancing urgency with disciplined execution
• Operate well independently without requiring constant oversight
• Are comfortable hearing “no” repeatedly without losing momentum
• Value transparency, structure, and direct communication
• Understand that consistency beats intensity in territory development
• Navigate competing priorities across multiple markets without compromising execution quality
• See distributor and retailer relationships as long-term partnerships—not transactions

• Avoid cold outreach or high-volume outbound activity
• Prefer heavily inbound or relationship-maintenance sales environments
• Resist structured processes or accountability for performance metrics
• Require micromanagement or external pressure to maintain activity consistency
• Become discouraged in rejection-heavy sales environments
• Prefer desk-based work over field-based relationship building
• Struggle balancing prospecting activity with account management responsibilities
• Prioritize short-term wins over long-term relationship integrity
• Are uncomfortable operating in a high-visibility, high-expectation role

Our process is intentionally structured to evaluate real-world sales capability and territory ownership.

Candidates selected to move forward will complete:
• Activity-based screening questions
• AI interview stages
• Behavioral and cognitive assessments
• A territory prospecting and outbound sales exercise
• A live prospecting interview with the hiring manager focused on territory strategy, objection handling, and field sales readiness

AI literacy is considered a core professional capability at Diversified Botanics. Team members are expected to actively explore and apply AI tools to improve execution, decision-making, and operational effectiveness.

Diversified Botanics is an equal opportunity employer committed to building a high-performance, inclusive workplace where excellence is recognized and rewarded.

Applicants must be authorized to work in the U.S. Reasonable accommodations are available throughout the hiring process upon request.

Apply to join a team where execution matters, accountability is visible, and consistent effort earns real respect.