Business Development Manager (Medical Equipment) (Thailand)

Accountabilities:

• Identify and drive new business opportunities through market expansion, strategic partnerships, channel development, and new product initiatives 
  
• Drive sustainable sales growth across both new product launches and existing portfolio, including effective sales planning, market penetration, and revenue optimization 
  
• Lead portfolio strategy and lifecycle management, ensuring continuous growth and performance enhancement of existing products alongside successful commercialization of new offerings
  
• Evaluate and assess potential new product lines, working closely with cross functional teams to support business growth 
  
• Analyze sales, marketing, and market data to identify trends, opportunities, and areas for performance improvement 
  
• Develop and execute business development and marketing plans to support sustainable revenue growth and market leadership 
  
• Drive profitability and financial performance, including pricing strategy, margin optimization, and costefficiency initiatives 
  
• Define and strengthen product positioning and value proposition to ensure competitive differentiation and market leadership
• Lead and support product launch activities, including market assessment, launch planning, go-to-market execution, and post-launch performance tracking 
• Implement Product Launch Readiness processes, including market research, regulatory preparation, commercial planning, and sales enablement 
• Ensure alignment and execution of regional strategies and policies, translating them into effective local implementation plans 
• Build, develop, and maintain strong relationships with Key Opinion Leaders (KOLs), healthcare professionals, business partners, and key stakeholders 
• Manage channel partners and distributors to ensure effective market penetration and successful commercialization of products 
• Maintain strong relationships with existing customers while identifying opportunities for business expansion 
• Assess business risks, monitor project progress, and ensure timely execution of strategic initiatives 
• Lead and influence cross-functional teams to ensure organizational alignment, capability development, and execution excellence in line with company direction 
• Identify new growth opportunities and provide strategic recommendations to the General Manager 
• Lead or support special projects and strategic initiatives as assigned 
  
  
  

Qualifications: 

• Bachelor’s degree in Healthcare, Life Sciences, Biomedical Engineering, Nursing, Medical Technology, or related fields 
  
• Minimum 7-10 years of experience in Sales, Marketing, Business Development, or Commercial roles within the healthcare industry, with a strong track record in driving business growth 
  
  
• At least 5–7 years of leadership experience, managing commercial, business development, or product management teams, with demonstrated ability to lead through influence and cross-functional collaboration 
  
• Experience in Medical Devices, Oncology, Cardiovascular, or related healthcare sectors preferred 
  
• Proven experience in driving both revenue growth and profitability, including portfolio management, pricing strategy, and market expansion 
  
• Strong experience in product launch, market development, and lifecycle management, covering both new product introduction and growth of existing portfolio 
  
• Experience working within a regional or multinational environment, with the ability to align and execute regional strategies at the local market level 
  
• Strong strategic thinking and business acumen, with the ability to translate insights into actionable commercial plans 
  
• Demonstrated ability to define and drive product positioning, value proposition, and competitive strategy in the healthcare market 
  
• Strong leadership, stakeholder management, negotiation, and influencing skills, with the ability to drive organizational alignment and team performance
•  Excellent communication skills in English, both written and spoken