Account Manager, Alternative & Specialty Channel

We’re hiring an Account Manager, Alternative & Specialty Channel to build and scale Grüns’ alternative sales channels beyond traditional big box retail. This role is responsible for owning strategy, execution, and relationships across specialty, wellness, B2B, and other non-traditional channels that drive incremental revenue, brand credibility, and long-term optionality.

You’ll act as the dedicated business owner for the Alt & Specialty channel, identifying where we can win on product differentiation, margin structure, and brand fit — and moving quickly from hypothesis to execution.

• Own the Alternative & Specialty channel end-to-end, acting as the primary point of accountability for strategy, execution, performance, and relationships.
• Identify, validate, and prioritize non-traditional sales channels including specialty retail, wellness, B2B, travel, military, beauty, sporting goods, and indie retail.
• Build and maintain a 12–18 month channel roadmap, sizing opportunities and ranking them by revenue potential, margin, strategic fit, and scalability.
• Establish a monthly sales and performance cadence, delivering clear updates, insights, and forward-looking opportunities to leadership.
• Own and scale Faire Wholesale, driving new retailer acquisition, repeat purchase, promo strategy, and product visibility.
• Develop and execute promo plans and calendars that are efficient, on-brand, and margin-aware.
• Standardize pricing, promos, and terms wherever possible, treating one-off deals as the exception.
• Build CRM structure and playbooks to track pipeline health, velocity, and ROI — making the channel easier to scale over time.

• Has 5+ years of CPG sales experience, with direct ownership of multiple accounts (buyers, brokers, merchandising, operations).
• Brings a strong understanding of specialty and alternative channel economics, merchant strategies, and vendor expectations.
• Has a proven track record expanding distribution, door counts, and off-shelf programs (features, endcaps, promos).
• Is highly analytical and comfortable translating data into clear, compelling sell-in stories and internal recommendations.
• Is fluent in Excel/Sheets and presentation tools, with experience building models, dashboards, and sales materials.
• Has hands-on experience with Faire Wholesale.

• Acts like an owner, not an account manager — fully accountable for P&L, relationships, and execution.
• Brings a strategic lens with hands-on follow-through, moving easily between planning and doing.
• A confident negotiator who advocates for what’s right for the business.
• Curious, resourceful, and disciplined — tests fast, learns quickly, and kills low-impact work early.
• Passionate about health and nutrition, motivated by building meaningful brand presence in the right places.
• Embodies a “nothing is below me” mindset — willing to do whatever it takes to win.

Please enter your info and share a bit about yourself with us below. We ask that you do not use Chat GPT or similar tools to answer these questions, as it is our hope to genuinely get to know you and the way you communicate and think! We do love integrating these tools into our work though, and you’ll hear plenty more about that if you join us.

At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient-dense and whole-food ingredients. Simply enjoy a grab-and-go snack pack of gummies daily whenever fits best in your schedule and wherever life takes you.

Like you, we were disappointed. There’s an infinite number of “nutrition” companies, all focused on what’s best for them — not what’s best for you. Hundreds of products to sell you on, low-quality ingredients, and small nutrient doses. We’ve seen it all.

So we decided it was time to fix it. No more choking on and popping pills like a pharmacy. No more clean-up and disgust from gross powders. And no more cobbling together handfuls to dozens of supplements. Grüns is comprehensive nutrition, made convenient and delicious.