Account Executive

Join The Laredo Morning Times to help deliver impactful media campaigns for our customers, leveraging our rich history, extensive audience reach, best-in-class advertising solutions, and the power of cutting-edge AI tools!

• →Drive Success with Innovative Tools: Utilize our AI-powered software to enhance every stage of the sales cycle, from prospecting and planning to presenting and closing deals.
• →Lead Generation: Call on local small to medium sized businesses to show the value of our suite of digital media advertising products from social media, display, video, programmatic, SEO/SEM to traditional advertisements. You will generate new leads through cold calling, networking, and prospecting, as well as staying aware of any new businesses opening in the area. You will own the sales cycle and will have the support of your local account management team to aid in continued support after the sale!
• →Execute sales tactics: Implementing marketing strategies, delivering effective sales presentations with passion to consistently earn, retain and increase revenue.
• →Client Solutions: Recommend new products and promotional opportunities to current clients and handle objections efficiently. Be a large part of the local business community and boosting your clients’ businesses through multiple digital media channels.
• →Forecasting: Manage client pipeline and monthly revenue forecast in Salesforce.com.
• →Product Expertise: Become an expert on our digital and print products/services. The first three weeks of hire, you will be provided with both global and local training to be fully educated before even going out on your own! You will also have full support throughout your career which includes continual learning and training to grow and achieves success as an Account Executive. 
• →Advertising Solutions: Create engaging advertising solutions to solve clients’ business needs.

• Purposeful: You are direct and get things done quickly, with confidence, integrity, and determination.
• Adaptable: You react and adjust to changing conditions and come up with practical ideas to deal with them.
• Driven: You have self-assurance and competitive drive, delivering high-quality, organized, and repeatable results.
• Communicator: You are a lively and intelligent person with a stimulating influence on others.
• Trend-Savvy: you will keep informed of industry developments to ensure our digital advertising strategies remain cutting-edge and effective.

• Education: BA/BS degree in Advertising, Marketing, or Communications a plus or equivalent experience.
• Experience: 2+ years of business-to-business outside sales in advertising or media, with a proven success in new business acquisition and exceeding revenue goals.
• Skills: Superior presentation, interpersonal, and communication skills. Technically savvy with experience in Salesforce, Excel, and PowerPoint.
• Mindset: Goal-oriented, competitive, and forward-thinking with strong business and financial acumen.