SEO Lead (Local SEO & Google Business Profile — Home Services)

Join Hire Hangar and work with fast-growing global companies while building a long-term, remote career.

SEO Lead (Local SEO & Google Business Profile — Home Services)

• Drive consistent GBP ranking improvements across primary and surrounding service areas

• Optimize categories, services, attributes, service areas, photos/videos, citations, and trust signals

• Conduct city-level and service-level keyword research for local expansion

• Support sustained map pack visibility in highly competitive metro markets

• Manage and improve local SERP performance for service-area businesses without storefronts

• Build content strategies for service pages, city/location pages, blogs, and topical authority clusters

• Create SEO briefs aligned with local intent, conversion goals, and service-based search behavior

• Review content for SEO quality, local relevance, and lead-generation effectiveness

• Collaborate with internal and external writers (human and AI-assisted) while maintaining strict quality standards

• Coordinate link acquisition efforts (citations, outreach, partnerships, placements) suited to home-services verticals

• Maintain simple, scalable backlink playbooks that support local authority and trust

• Monitor backlink gaps, authority metrics, and competitive benchmarks

• Run technical audits covering crawlability, indexation, internal linking, duplication, schema basics, and Core Web Vitals

• Work directly with WordPress and development resources to implement SEO improvements

• Support scalable multi-location site structures and internal linking strategies common in home-services businesses

• Track performance using GA4, GSC, and SEO tools with a focus on leads, calls, and local visibility

• Collaborate with paid media and LSA teams to align messaging and growth priorities

• Communicate SEO priorities clearly to internal stakeholders and support consistent execution

Important: This role requires real-world experience in home-services SEO. Candidates without hands-on experience in service-based industries (HVAC, plumbing, electrical, roofing, remodeling, etc.) will not be considered.

• Deep experience in one or more home-services verticals (HVAC, plumbing, electrical, roofing, cleaning, junk removal, remodeling)

• Experience with home-services CRMs and marketing stacks (ServiceTitan, Jobber, Workiz, Housecall Pro, or similar)

• Experience collaborating with paid media and Google Local Services Ads (LSA) teams

• Experience implementing and validating structured data/schema

• Experience mentoring junior SEO specialists or coordinating contractors/vendors

• Google Search Console (GSC), Google Analytics 4 (GA4)

• SEMrush and/or Ahrefs

• WordPress and common SEO plugins

• Local SEO & GBP tooling (citation management, listings, review workflows — tooling varies by client)

• Reporting dashboards and spreadsheets (Looker Studio, Google Sheets, or equivalent)

• Remote collaboration tools (Slack, Zoom, Google Workspace, Asana or similar)

It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.

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