Marketing Operations & Campaign Manager

Kayana is a talent agency that connects Filipino Remote Professionals with global companies that operate within real systems and value disciplined execution. These are long-term professional roles—not gig work. Our partners build structured teams where accountability, clear communication, and operational discipline matter.

Core Responsibilities
Marketing Execution & Campaign Coordination
Oversee the execution of marketing initiatives across retail and digital channels.
Responsibilities include:
Implementing marketing campaigns that support product launches and promotions
Coordinating marketing initiatives across retail and online channels
Tracking campaign progress and ensuring deadlines are met
Managing marketing task lists and initiative timelines

Social Media & Content Coordination
Ensure consistent brand presence across social platforms.
Responsibilities include:
Overseeing brand activity on platforms such as TikTok, Instagram, Facebook, and LinkedIn
Coordinating the production of social media assets including videos, influencer content, and user-generated content
Ensuring social content aligns with brand guidelines and campaign goals
Identifying and sourcing creators or influencers to generate authentic product content
The focus of this role is managing the process and coordination of content production, not necessarily creating the content directly.

Retail Marketing Collaboration
Support marketing initiatives connected to retail partnerships.
Responsibilities include:
Coordinating promotional initiatives with retail partners
Supporting retail marketing campaigns and collaborative promotions
Assisting with in-store or retailer-specific marketing programs
Monitoring the effectiveness of retail marketing efforts

Marketplace & Digital Channel Support
Support marketing performance across major online retail platforms.
Responsibilities include:
Coordinating product marketing across online marketplaces
Ensuring product listings, imagery, and supporting marketing assets remain optimized
Supporting campaigns that drive traffic and product discovery
Coordinating influencer initiatives that promote marketplace products

TikTok Shop & Affiliate Growth
Support the development of social commerce and affiliate marketing initiatives.
Responsibilities include:
Assisting with growth initiatives within TikTok Shop
Sourcing and coordinating affiliate partners and creators
Identifying influencers who can demonstrate products authentically
Monitoring performance metrics related to TikTok campaigns

Marketing Analytics & Reporting
Track performance across marketing campaigns and channels.
Responsibilities include:
Monitoring engagement metrics, audience growth, and campaign performance
Tracking marketing initiatives across social media and digital channels
Evaluating improvements in product visibility and sell-through
Providing updates and performance summaries to leadership

Tools & Systems
Candidates should be comfortable working with modern marketing platforms and collaboration tools.

Marketing Channels
TikTok Shop
Instagram
Facebook
LinkedIn
Marketplace Platforms
Major e-commerce marketplaces (e.g., Amazon, Walmart Marketplace, and similar platforms)

Marketing Tools
Social media management platforms (e.g., Sprout Social or equivalent)
Influencer outreach platforms
Content collaboration tools

Operational Tools
Monday.com for project and initiative tracking
Google Workspace or Microsoft Office
Marketing analytics dashboards