Senior Sales Director

Own the full sales cycle for Jamloop’s Performance CTV offering, selling directly to brands.

Focus roughly 80% of your effort on omnichannel and multi-store retailers, Jamloop’s core customer profile, and 20% on other qualifying national brands, including CPG, QSR, and DTC eCommerce.

Activate existing relationships to create opportunities with national brands.

Build and manage a book of 50–60 named accounts, at least 80% from the omnichannel retail target list, with account plans for your top accounts.

Convert qualified opportunities into new business, with an expectation of launching 8–10 new accounts annually once fully ramped.

Develop tailored sales narratives that connect CTV and cross-screen campaigns to customer acquisition, ROAS, incrementality, and other business KPIs.

Help prospective clients understand how ZIP- and store-level targeting, offline sales ingestion, incrementality (holdouts and geo-lift), and closed-loop attribution connect CTV to store traffic, online sales, and total sales lift.

Partner with internal teams to align proposed solutions with client objectives and measurement expectations.

Build trusted relationships with decision-makers through a consultative, outcomes-based approach.

Map and multi-thread each account’s buying committee, including the store and field marketing teams that often hold local and linear TV budgets.

Design pilots sized to produce a readable result, with realistic launch dates that allow time for paperwork and integration.

Maintain accurate forecasts, disciplined pipeline management, and complete, current CRM records, with deal stages that match paperwork status and launch dates that allow at least 30 days for paperwork and integration.

Partner with the GM/VP Sales, Product, Marketing, and RevOps to execute the Large Customer go-to-market strategy.

Share prospect and client feedback to inform positioning, product priorities, and the roadmap.

Represent Jamloop at conferences, client meetings, and industry events.

Partner with SDR and Marketing on account-based outreach to your named accounts, including CMO-level programs and retail conferences such as ShopTalk and eTail.

10+ years of digital media sales experience, with a proven record of closing and growing large national accounts directly with brands.

At least 1 year of experience selling Connected TV (could be bundled with other offerings).

Established relationships with marketing and media decision-makers at omnichannel and multi-store retailers, with a history of converting relationships into recurring revenue. Relationships across QSR, CPG, and DTC brands are a plus.

Deep knowledge of retail clients: how omnichannel and multi-store retailers are organized (CMO, digital, store and field marketing, analytics), how company-owned and franchise budgets work, and how performance and brand initiatives are planned across the retail calendar.

Experience with agencies (holding company and independent) and a strong understanding of the programmatic ecosystem, including DSPs, private marketplaces, The Trade Desk, and CTV supply. This role sells direct, but many brands also work with an agency.

Strong consultative selling skills, grounded in a recognized methodology such as Challenger, SPIN, or MEDDICC, and the ability to connect media investment to measurable business outcomes.

A working understanding of identity resolution, closed-loop attribution, and device-graph-based measurement.

The ability to sell measurement: incrementality (holdouts and geo-lift), offline and store sales attribution, and store-level reporting.

Strong operational discipline, including CRM management, accurate forecasting, and accountability for pipeline performance.

The initiative to build new business and operate effectively in an evolving structure.

Experience collaborating across sales leadership, Product, Marketing, and revenue operations.

Willingness to travel approximately 20% for client meetings and industry events.

Deeper experience selling performance-focused CTV or cross-screen advertising solutions.

Expertise in attribution, incrementality, and multi-touch attribution (MTA).

Experience helping build a new sales division or taking an emerging offering to market.

Experience working in a lean, high-growth advertising or technology company.

Complete product and measurement training, including in-dash incrementality, geo-lift, store-level reporting, and current case studies.

Take ownership of a book of 50–60 named accounts, at least 80% omnichannel retail.

Build account plans for your top 10–15 accounts, with buying committees mapped.

Activate your network and book first meetings through existing retail and brand relationships.

Touch 100% of your book within any 45-day window.

Book a steady cadence of qualified first meetings with decision-makers at top-tier accounts.

Deliver first proposals at $25K or more per month.

Keep at least 80% of your pipeline in omnichannel and multi-store retail.

Launch your first one to two qualified accounts at $25K or more per month.

Build pipeline covering roughly three times the next two quarters’ target.

Design at least one store-level test with agreed measurement at a core retail account.

Multi-thread at least five accounts, including store or field marketing.

Launch two or more new brands per quarter.

Turn your first launch into a renewal or expansion conversation.

Keep forecasts accurate, with CRM records and launch dates current every week.

Reach four to six new brand launches in year one, entering year two at a run rate of 8–10 per year.

Hit your year-one revenue target.

Deliver at least one retail result that can become a case study.

Have next-year account plans in place for your top accounts.