Content Lead

• Write and produce a high volume of high-quality, audience-facing content (articles, scripts, video copy, and more), primarily across Bedsider and AbortionFinder
• Lead and oversee the quality and final review of content across the organization, ensuring consistency, excellence, and brand alignment across all content outputs
• Set and reinforce standards for tone, accessibility, and inclusivity across brands
• Concept and drive audience-first, culturally relevant storytelling, content ideas, and campaigns that engage young audiences across platforms
• Develop and execute timely, rapid-response content during critical moments and emerging reproductive health developments
• Optimize and maintain website content within content management systems (CMS) using SEO/AEO best practices, including homepage messaging, accessibility updates, and other product-specific content enhancements
• Collaborate with the Senior Manager, Editorial and Marketing to forecast and execute an organizational content calendar

• Lead the roadmap and execution of consumer content strategy for Bedsider and AbortionFinder, while overseeing broader organizational content strategy across Power to Decide
• Establish editorial standards rooted in health education and decision-making science
• Evaluate and utilize data analytics, audience insights, and evidence-based research to inform and refine content strategy
• Oversee execution of the video strategy for consumer-facing content, ensuring alignment with audience needs and platform trends
• Stay current on industry trends and best practices in content creation, health education, and digital marketing

• Oversee culturally relevant translation and adaptation of content for Spanish-speaking audiences
• Contribute to Spanish-language content creation if bilingual proficiency allows

• Partner with the Digital Team to align content operations with product roadmaps
• Support strategic scaling of user engagement across digital products
• Partner with key leadership to leverage content and relevant channels in support of fundraising and earned revenue opportunities
• Consult with the Senior Director of Health Care to ensure all health content is accurate and medically reviewed
• Cultivate relationships with community partners to extend content reach and impact

• Recruit and manage 10+ content consultants and freelancers
• Supervise and support Marketing and Communications staff

The successful candidate will have/be: 

• Masters degree in public health, health education, or related field, with 8+ years in sexual and reproductive health content creation, or a bachelor's degree with 10+ years of similar experience 
• Exceptional writing, editing, and communication skills, with the ability to translate complex topics into clear, engaging, and culturally relevant content across formats (including video and social) for diverse, Gen Z audiences
• Track record managing digital content programs from strategy to execution, with data-driven optimization
• Demonstrated experience leading teams and consultants while managing competing priorities and diverse perspectives
• Experience managing, publishing, and optimizing content within content management systems and digital platforms
• Highly organized, async-ready, and self-directed in a fast-paced remote environment
• Proactive problem-solver with a growth mindset and eye for innovation
• Committed to health equity and universal access to reproductive health care
• Proficient in research and leveraging of AI tools for ideation and content generation
• Proficient in Microsoft Office, Google Workspace, ChatGPT, Canva, and Monday.com 
• Able to travel 3–4 times per year