Data / Research & Insights Analyst

SAMY is a global network of independent marketing and communications agencies, using research, technology, strategy, creativity, and performance to deliver impactful, data-driven solutions and drive growth for brands. With over 1000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America) and operating in 55 markets, SAMY serves over 100 leading clients, specializing in award-winning, end-to-end digital campaigns.

Our vision is to lead the evolution of brand communication. At our core, we are Bold, Human and Transformative. We are adventurous. SAMY is where your career pushes boundaries and unlocks your highest potential. We were born with a desire to go further. To defy the status quo. To reshape our world. This is your opportunity to work around the globe. With exciting clients. In projects that shape the industry.

We are seeking a Data / Research & Insights Senior Analyst to join our dynamic team. This role is instrumental in transforming data into strategic insights that drive decision-making, shape innovative campaigns, and optimize business performance.

The ideal candidate combines strong analytical capabilities with strategic thinking, proactively identifying opportunities and influencing both creative and business outcomes.

• Translate complex and large datasets into clear, actionable insights with strategic implications.

• Analyze performance metrics across campaigns, identifying patterns, drivers of success, and optimization opportunities.

• Develop, refine, and evolve benchmark frameworks and measurement methodologies aligned with industry standards and client objectives.

• Provide proactive recommendations that directly impact campaign performance and business results.

• Identify emerging trends and translate them into forward-looking insights, using trendhacking techniques and structured frameworks to drive actionable opportunities for brands and campaigns.

• Lead the use of social listening tools (e.g., Sprinklr, Talkwalker, Brandwatch, Synthesio, NetBase, Socialbakers) to extract deep consumer insights, cultural trends, and competitive intelligence.

• Design and execute research projects that support strategic planning, new business, and client growth initiatives.

• Translate industry trends and innovations into strategic recommendations that drive business growth and competitive advantage.

• Own the development of high-impact reports and presentations, translating data into compelling narratives for clients and internal stakeholders.

• Deliver monthly, quarterly and ad-hoc analyses on brand performance, category dynamics, and competitive landscape.

• Collaborate cross-functionally with strategy, creative, and account teams, acting as a key partner in shaping data-informed decisions.

• Contribute to improving reporting frameworks, storytelling standards, and analytical processes.