Paid Ads Manager |61117723986

Location:PH 

Work Schedule: 8am-5pm or 9am-6pm PST

Salary:Market Related

Role Overview

We are looking for an analytical, proactive, and data-driven Paid Ads Manager to take full ownership of our paid user acquisition channels. This is a newly created internal role replacing an external agency, meaning you will have direct ownership of the strategy, execution, and scaling of our accounts.

You will manage the entire lifecycle of our paid campaigns—from deep operational setup to rapid performance optimization and creative asset iteration. The ideal candidate sits at the intersection of media buying and creative strategy: someone who can spot an underperforming hook in the data and immediately spin up three creative variations to test and scale.

Core Responsibilities

• Multi-Channel Management: Own the strategy, budget allocation, and day-to-day operations across Meta (Highest Priority), TikTok (including Spark Ads), Google, and Snapchat.
• Infrastructure Ownership: Maintain and optimize account infrastructure, tracking, and campaign naming conventions to ensure clean data pipelines.
• Aggressive Optimization: Continuously monitor daily spend and performance metrics. Move fast to cut losing creatives early, scale clear winners, and systematically mitigate ad fatigue.

• Granular Data Analysis: Look past top-line ROAS/CPA to analyze core creative health metrics, including hook rates, click-through rates (CTR), 3-second watch times, hold rates, and hook-through rates.
• Creative Variation & Production: Comfortably handle basic creative editing to proactively iterate on winning assets.
• Pattern Recognition: Identify why an ad is winning or losing. Translate those insights into actionable pipeline requests (e.g., "This specific visual hook is driving a 45% hold rate; let’s produce 15 variations of this style next week")

• Experience: 3–5 years of dedicated performance marketing/media buying experience. This is a mid-level role requiring someone who can step in and run the channels with minimal hand-holding.
• Analytical Rigor: A strong instinct for performance data. You don't just pull reports; you use data to build a narrative and execute immediate adjustments.
• High Autonomy: Extremely organized, detail-oriented, and comfortable operating as the sole dedicated paid media expert internally.
• Communication & Nuance: Fluency in English with the ability to clearly articulate complex performance data nuances, strategy adjustments, and creative briefs without misunderstanding.3–5 years paid ads experience (mid-level)
• High proficiency in Meta Ads (required); TikTok Spark Ads (required)
• Experience with mobile app acquisition funnels strongly preferred
• Strong analytical and operational skills; data-driven decision-making
• Proactive, creative thinker — not just operational execution
• Proficiency in Google Workspace (Drive, Sheets, etc.)
• Strong attention to detail and organizational skills

• Platform Expertise: Proven track record of managing profitable spend inside Meta Ads Manager, TikTok Ads Manager, Google Ads, and Snapchat Ads.
• Technical Familiarity: Deep understanding of modern digital marketing nuances (iOS attribution challenges, privacy changes, lookalikes vs. broad targeting).
• Bonus Points: Direct experience navigating mobile app marketing funnels and mobile attribution platforms (MMPs).
• Tooling: Proficiency with Google Workspace (Drive, Sheets, Docs). Basic video/image editing skills (CapCut, Premiere, Canva, etc.) for rapid ad variation creation.
• Learning-phase discipline: knows when NOT to make changes, waits for statistical significance, avoids reacting to daily noise (this is critical for us).
• Incrementality testing: experience running geo-holdouts / lift tests and thinking in blended + marginal CAC, not just last-click ROAS.
• Mobile app expertise as CORE (not bonus): hands-on with an MMP (AppsFlyer/Adjust/Singular) and SKAN/SKAdNetwork, we're a subscription app.
• Subscription metrics fluency: trial starts, trial→paid, CAC payback, LTV/ROAS over the renewal horizon.
• Optimizes to downstream conversion, not vanity CTR.

Scope & Seniority

• You will own and SCALE ~$100k+/month in paid spend (mostly Meta), we need someone who has operated at that level, not just managed small budgets.
• Reconsider "mid-level / 3–5 yrs": the autonomy + scale leans senior. Let's say 4–6 yrs, or explicitly prioritize Meta and make Google/Snapchat secondary.
• Rank the platforms by priority (Meta primary → TikTok incl. Spark Ads → Google/Snapchat maintenance) so the workload is realistic.