Paid Ads Specialist (Any Region) - 2 - 60083551018

Position : Paid Ads Specialist

Work Hours (Client) : US work hours - EST     

Pay Range : $1800 - $2000 USD/month 

(varies based on skill set and experience level)

Location of Search : South Africa, Philippines, Latin America, or Any Region

Work Location : REMOTE

Company/Client Overview:

The company is a growth marketing consultancy on a mission to help brands, founders, and marketers reach and exceed their goals by relentlessly focusing on measurable results and maximizing marketing ROI.

Through business acumen, digital expertise, and surgical digital execution, we’re here to:

• Drive demand for your products and services
• Ensure you stand out in a competitive marketplace
• Acquire and retain customers for your business
• Scale your revenue and increase profit, sustainably

As problem-solvers at heart, we see challenges as opportunities to create value. Success comes from capitalizing on these opportunities, and digital is the premier channel to make it happen.

Duties and Responsibilities:

We’re looking for a results-driven Paid Ads Specialist to join our growing team. This role will be responsible for building, managing, and optimizing paid advertising campaigns across Google Ads, Meta Ads, and (secondarily) LinkedIn Ads. You will play a key role in campaign execution, performance analysis, and supporting creative strategy—while also participating in client calls as a subject matter expert.

• Build and launch campaigns using provided copy, creative, content, and links.
• Implement campaign elements across advertising platforms and submit for approval.
• Refresh and update on-channel ad content as needed.
   

• Collaborate with team members to plan and brainstorm ad content.
• Help prepare creative briefs using past performance insights and strategy documents to hand off to the creative team.
   

• Monitor weekly campaign performance and suggest data-driven optimizations.
• Generate monthly performance reports with a focus on explaining the “why” behind performance trends.
• Export and manage performance data from ad platforms as needed.
• Support implementation of tracking tags using Google Analytics and Google Tag Manager.
   

• →Stay current on industry trends and best practices across all relevant ad channels.
• →Maintain up-to-date certifications for platforms you manage.
• →Proactively monitor account health and flag any performance anomalies.
• →Ensure all deliverables (reports, campaigns, copy decks, emails, updates) are thoroughly reviewed and client-ready.

Minimum Requirements:

Language requirement: Excellent English Communication Skills (accent is fine)

Education: Bachelor's Degree (ideally)

Experience: 2-4+ years of related experience 

• →2–4 years of hands-on experience in paid digital advertising, specifically Google and Meta platforms.
• →Strong understanding of performance marketing metrics and optimization strategies.
• →Experience using Google Analytics and GTM for tracking and measurement.
• →Comfortable joining client meetings and presenting insights clearly in English.
• →Strong attention to detail with excellent organizational and communication skills.
• →Ability to work independently, meet deadlines, and manage multiple campaigns at once.
• →Must have experience in the following platforms: 
  • →Google Ads, Meta Ads
  • →Google Analytics
  • →Google Tag Manager
  • →Hubspot (secondary)
  • →Google Suit (Docs, Drive, Slides)
  • →Excel / Google Sheets