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Principal Engineer II

NetherlandsNetherlands·AmsterdamPermanentlead
OtherPrincipal Engineer
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Quick Summary

Technical Tools
OtherPrincipal Engineer

About the Role

~3 min read
This role will join our Personalise team which powers the core photo editing experiences for our customers across all platforms and devices. We design and build high-performance editors that help people turn their memories into beautiful physical products. You will join a collaborative environment in Amsterdam where engineering, product, and design teams work together to translate creative ideas into delightful end-to-end customer journeys.

Our editors are at the very heart of the customer experience. We are currently investing in a modern architecture that supports rapid experimentation and AI-powered capabilities on a global scale. As a technical leader, you will help us scale a resilient engineering organization while continuously improving our platform to support new products and innovative ways of personalising memories.

  • Lead the architectural vision for our web editors and mobile app integrations over a twelve month horizon.

  • Translate business strategy into a clear technical roadmap that focuses on platform integration and performance.

  • Design architectures that prioritize reusable capabilities and long-term technical health.

  • Explore how AI can enhance our editors and engineering workflows without adding unnecessary complexity.

  • Partner with Product and Engineering Managers to shape the strategy and goals for the Personalise stream.

  • Champion AI-augmented engineering practices to increase our speed and reduce cognitive load.

  • Stay current with the evolving AI landscape to identify new opportunities for innovation within our products.

  • Deliver a sequential technical roadmap based on our long-term technology vision for web and mobile experiences.

  • Improve our core metrics including editor performance, global latency, and reliability.

  • Set pragmatic engineering standards for quality and security that teams across the domain can adopt.

  • Influence the broader company architecture by aligning with other principal engineers on shared standards.

  • Create an environment where teams can move fast while protecting the quality and maintainability of our code.

  • Mentor other engineers to grow their technical depth and help them think in terms of systems and customer impact.

  • Challenge outdated practices and simplify our systems to help us learn and deliver faster.

  • Extensive experience as a principal engineer or architect leading complex and high-scale product platforms.

  • Some knowledge in modern frontend engineering using React or similar frameworks along with state management.

  • A proven track record of driving technical strategies that align closely with business goals.

  • Experience with backend and API-driven architectures that power interactive multi-surface experiences.

  • Strong knowledge of software engineering best practices across the full development lifecycle.

  • A clear perspective on how AI-augmented workflows are reshaping engineering productivity and system design.

  • Location & Eligibility

    Where is the job
    Amsterdam, Netherlands
    Hybrid — some on-site time required
    Who can apply
    NL

    Listing Details

    Posted
    April 28, 2026
    First seen
    April 28, 2026
    Last seen
    May 4, 2026

    Posting Health

    Days active
    6
    Repost count
    1
    Trust Level
    33%
    Scored at
    May 4, 2026

    Signal breakdown

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    Principal Engineer II