Account Director, Influencer Strategy

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

The Account Director, Influencer Strategy is responsible for providing strategic, integrated direction for influencer & creator marketing initiatives. This role engages in high-level discussions with clients, ensuring that influencer efforts align with brand goals and drive measurable business outcomes. The ideal candidate will lead cross-functional collaboration, contribute to industry thought leadership, and advocate for innovation in influencer marketing.  

• →Provides strategic direction for influencer marketing, ensuring alignment with brand objectives and business KPIs for some of our top lifestyle and CPG clients.  
• →Partners with cross-functional leads—including Creative, Analytics, Paid Media, and CX teams—and the IAT to ensure full campaign integration and stay at the forefront of agency capabilities, social trends, and digital innovations. 
• →Drives communications in tactical planning, acting as a representative for influencer marketing capabilities. 
• →Champions innovative approaches, leveraging emerging platforms, AI-driven insights, and trend forecasting to future-proof strategies. 
• →Builds and maintains strong relationships with talent and management agencies to ensure reliability, quality partnerships, and the ability to execute quick-turn activations. 
• →Acts as a trusted advisor, guiding clients through social, digital, and influencer best practices while identifying opportunities for strategic growth. Drives client engagements to uncover incremental revenue opportunities and foster long-term partnerships. 
• →Reviews campaign briefs, align teams, and coordinate strategic staffing needs with Sr. Influencer Strategy Leads & Resource Management to optimize execution. 
• →Mentor internal team, sharing best practices and emerging trends to elevate influencer marketing expertise. 
• →Collaborate with the Sr. Influencer Strategy Leads to develop case studies that highlight successful influencer marketing initiatives.  

• 8+ years of experience in influencer marketing, digital strategy, or a related discipline. 
• Proven experience in high-level client engagement, strategic consulting, and cross-functional collaboration. 
• Strong understanding of influencer marketing trends, emerging platforms, and measurement frameworks. 
• Ability to drive measurable results and demonstrate the business impact of influencer campaigns. 
• Excellent leadership, communication, and problem-solving skills. 
• Experience mentoring and developing teams, fostering a culture of growth and innovation. 
• Comfortable working in a fast-paced, dynamic environment with multiple stakeholders. 
• Strong analytical mindset with proficiency in data-driven decision-making. 
• Familiarity with influencer marketing platforms, CRM tools (CIQ), and industry-standard analytics solutions. 
• Nice to Have: Proven ability to navigate complex celebrity relations and talent negotiations, coupled with familiarity with SAG-AFTRA compliance and union procedures.