Manager, Cross Channel, Global Client Solutions

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Mindshare, part of WPP, delivers Good Growth for its clients. As "Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

This role exists within Mindshare's Channels & Solutions team, sitting across two established client accounts spanning distinct industry verticals:

• A global financial services and asset management organisation running a full-funnel, always-on digital programme across EMEA markets, managing both B2B professional investor audiences and B2C end investor segments through paid social and broader biddable channels — within a regulated environment that demands rigorous audience governance, compliance-aware campaign management and a high standard of execution at all times
• A global consumer goods and corporate organisation running multi-market paid social campaigns across Meta, LinkedIn, YouTube and X, requiring consistent delivery quality, accurate budget management and reliable day-to-day campaign oversight

We are looking for an Account Manager with a strong foundation in Paid Social who is ready to take genuine ownership of their work across both accounts. This is a hands-on, delivery-focused role for someone who is organised, detail-oriented and takes pride in doing things properly. You will be integral to the day-to-day running of campaigns — managing execution quality, supporting optimisation decisions, coordinating with offshore delivery teams and contributing to client-facing reporting and communications.

You will work closely with and report into the Account Director, supporting the translation of strategy into campaign delivery and ensuring that everything the team produces is accurate, on time and built to the highest standard. A particular emphasis of this role is the ability to operate within the governance and compliance framework of a regulated financial services client — where audience accuracy, content approval processes and media buying standards are non-negotiable.

This is not a role for someone looking to observe from the sidelines. It suits someone who takes accountability seriously, communicates proactively and wants to build meaningful experience across two very different and demanding client environments.

The role is primarily structured around these two accounts, with the expectation that the successful candidate may occasionally support other accounts or projects within the wider Channels & Solutions team as business needs require.

The Ideal Candidate

You will be a Paid Social practitioner with solid hands-on campaign management experience across platforms including Meta, LinkedIn, YouTube and X. You will be comfortable working across both B2C consumer and B2B professional campaign types, and will bring a working awareness of how Paid Social connects with other biddable channels.

Beyond channel expertise, what matters most is attitude and approach. You will take ownership of your responsibilities without needing to be chased, communicate clearly and proactively, and hold yourself to a consistently high standard of work. You will be comfortable operating within a compliance-sensitive environment — understanding that precision and process matter as much as performance in a regulated industry context. You will be curious about data, quick to identify where something isn't working and confident in bringing a recommendation to the table. You will be collaborative, reliable under pressure and genuinely committed to learning and growing within the role.

Experience in financial services or FMCG/consumer goods environments would be an advantage, but is not required. What we are looking for above all is someone grounded, dependable and motivated to do good work.

Essential Criteria

• Solid, hands-on experience managing Paid Social campaigns with strong working knowledge of Meta (Facebook/Instagram) and LinkedIn; experience with YouTube and X is advantageous
• Proficiency in campaign setup, audience targeting, bid management, ad trafficking and ongoing optimisation across paid social platforms
• Familiarity with both brand awareness and performance/conversion campaign objectives and the different approaches each requires
• Understanding of audience segmentation principles — including B2C consumer targeting, B2B professional audience strategies (particularly via LinkedIn) and the governance considerations relevant to regulated industries
• Working knowledge of tracking, pixel implementation and third-party measurement tools (e.g. GA4, Adobe Analytics, campaign manager platforms)

• An understanding of, or clear readiness to learn, the compliance requirements associated with financial services advertising — including audience segmentation rules distinguishing professional investors from retail/individual investors, content approval processes and platform-level governance standards
• A process-oriented approach to campaign management, where accuracy and adherence to governance frameworks are treated as fundamental to delivery quality

• An appreciation of how Paid Social integrates with other biddable channels — including Paid Search and Programmatic — and the role each plays within a broader digital campaign
• Comfort operating within a multi-channel team environment where campaigns span more than one discipline

• Experience managing live campaigns day-to-day, including monitoring performance, flagging issues proactively and implementing optimisations in a timely manner
• Good client communication skills — able to prepare clear, accurate reporting and contribute confidently to status calls and written updates
• Strong attention to detail in relation to budget management, campaign setup and quality assurance
• Effective time management — able to prioritise across multiple active client workstreams and meet deadlines consistently

• Comfortable working with campaign data — able to identify trends, draw out relevant insights and translate these into clear, actionable recommendations
• Experience producing or contributing to regular performance reports and presentations for client or internal audiences, including weekly and monthly reporting cycles

• Some experience supporting or coordinating with junior team members or offshore delivery teams — or a clear readiness and appetite to do so
• Familiarity with project management or workflow tools (e.g. Wrike or equivalent) is advantageous
• A process-oriented mindset — understands why rigour around briefing, naming conventions, finance processes and QA matters, and takes personal responsibility for upholding these standards

Desirable Criteria

• Experience working within financial services, asset management or other regulated advertising environments
• Familiarity with corporate or FMCG brand environments and multi-market global campaign structures
• Exposure to Paid Search (Google Ads, SA360, Microsoft Advertising) or Programmatic (DV360 or equivalent) at a working knowledge level
• Familiarity with offshore delivery models and the communication practices that make them work effectively
• Multi-market EMEA campaign experience
• Experience contributing to campaign case studies, performance summaries or test-and-learn analyses

Responsibilities

• Take day-to-day ownership of Paid Social campaign management across both accounts, ensuring campaigns are set up, trafficked and running in line with Mindshare best practice and client governance requirements
• Carry out regular campaign health checks and proactive optimisations, monitoring performance against targets and flagging issues or opportunities to the Account Director in a timely manner
• Support the Account Director in translating campaign strategy into clear, actionable delivery briefs for specialist and offshore teams
• Contribute to client-facing reporting and status communications — preparing accurate performance summaries and supporting the AD in presenting these to clients
• Participate actively in client calls and internal team meetings, demonstrating a sound understanding of campaign activity and performance across both accounts
• Maintain awareness of the compliance and governance requirements specific to the financial services account — ensuring all campaign activity, audience targeting and reporting adheres to the required standards at all times

• Work closely with offshore delivery teams to ensure briefs are clear, deadlines are understood and output meets quality and accuracy standards
• Maintain accurate budget tracking across both accounts and ensure finance processes are adhered to in line with Mindshare and client requirements
• Uphold rigour around workflow, naming conventions, QA and other operational processes — and flag where improvements could be made
• Make effective use of available technology and project management tools to keep workstreams organised and visible across the portfolio

• Support the development and execution of testing and optimisation plans, contributing ideas and helping to document learnings
• Collaborate actively with other channel specialists within the Channels & Solutions team to support integrated campaign delivery
• Contribute to the agency's profile through participation in team meetings, writing campaign case studies and supporting cross-team initiatives where appropriate
• Take ownership of your own development — proactively seeking feedback, engaging with training opportunities and building knowledge across channels, account context and the compliance frameworks relevant to this portfolio