Area Sales Manager-Modern Trade (Gujarat / Madhya Pradesh)

India·Bengalurumid

SalesArea Sales Manager

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Quick Summary

Overview

Area Sales Manager – Modern Trade (Gujarat / Madhya Pradesh)

Key Responsibilities

Manage and drive business across assigned Modern Trade chains including Reliance Retail, DMart, More Retail, Spencer’s, Star Bazaar, Lulu etc.

Technical Tools

excelstakeholder-management

Area Sales Manager – Modern Trade (Gujarat / Madhya Pradesh)

About Us

YogaBar, now a part of ITC Limited, is one of India’s leading nutrition-led food brands headquartered in Bangalore. Built with the mission of making the country eat healthier, YogaBar has established itself as a trusted brand known for honest food labels, balanced nutrition, and great-tasting healthy products.

At YogaBar, we believe healthy food should never come at the cost of taste. That’s why we focus on creating products with clean ingredients and without unnecessary additives or junk ingredients.

YogaBar now backed by the scale and strength of ITC Limited, we are continuing to expand our presence across the country and accelerate our growth journey.

Role Overview

We are looking for a highly driven and entrepreneurial Area Sales Manager – Modern Trade to manage and grow across Gujarat or Madhya Pradesh. The role requires strong business acumen, relationship management, execution excellence, and an in-depth understanding of the Modern Trade ecosystem within the Food/FMCG industry.

The incumbent will be responsible for driving sales growth, ensuring strong in-store execution, managing key account relationships, and collaborating with cross-functional teams to achieve business objectives within the assigned territory.

Key Responsibilities

Manage and drive business across assigned Modern Trade chains including Reliance Retail, DMart, More Retail, Spencer’s, Star Bazaar, Lulu etc.
Drive achievement of sales KPIs including primary sales, secondary sales, range selling, visibility, and off-take growth
Build and maintain strong relationships with category managers, buyers, distributors, and store teams
Ensure effective execution of promotions, activations, visibility campaigns, merchandising initiatives, and new product launches
Drive distribution expansion and improve product availability across Modern Trade outlets in the assigned region
Monitor stock availability, replenishment cycles, fill rates, and inventory health across accounts
Conduct regular market visits to ensure execution excellence and identify business growth opportunities
Analyze sales performance, generate business insights, and present account-level reviews to internal stakeholders
Collaborate closely with supply chain, marketing, finance, and distributor teams to ensure seamless execution
Track competitor activities, pricing, promotions, and market trends to strengthen business performance
Ensure adherence to business hygiene processes and operational efficiency across accounts

Ideal Candidate

4-5 years of experience in Modern Trade within the Food or FMCG industry
Candidates currently working in Modern Trade roles programs within FMCG companies will be preferred
Strong understanding of Modern Trade operations and sales execution
Prior experience handling Modern Trade chains in Gujarat or Madhya Pradesh will be preferred
Excellent communication, negotiation, and stakeholder management skills
Strong analytical and problem-solving abilities
Proficiency in MS Excel and sales reporting
Ability to thrive in a fast-paced and target-driven environment

What We Offer

Opportunity to work with one of India’s leading health-food brands, now backed by ITC Limited
High ownership and autonomy in a fast-growing business environment
Dynamic and collaborative work culture focused on innovation and growth
Exposure to large-scale Modern Trade operations and business strategy
Continuous learning and career growth opportunities
And of course - plenty of healthy and delicious snacks!