Director, Product Management - Ads

Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.

Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down. 

We’re 18 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.

At Zocdoc, we’re building the best experience for millions of patients to find and access care, while helping more than a hundred thousand providers grow their practices. Advertising is a core lever of that growth.

As Director, Product – Ads, you will own Zocdoc’s Ads business end to end and have the opportunity to build this into a multi-billion dollar business. You’ll define the vision, strategy, and roadmap for our advertising platform, driving meaningful revenue growth while ensuring ads enhance, not detract from, the patient experience. You will lead the Ads product end to end, spanning auction design, ranking and relevance, advertiser tooling, measurement, targeting, pricing, experimentation, and monetization strategy, but as you build the team, you will need to also act as a hybrid player-coach. You must be equally able to roll up your sleeves and ship product, while simultaneously building out the team and defining our long-term ads business strategy.

You are accountable for building a scaled, durable Ads business that delivers measurable ROI for providers and long-term value for Zocdoc.

• A strategic thinker who wants to be an active part of the leadership team
• A builder who is hands-on and can go deep to get things done, but can also manage complexity at scale and drive teams towards multi-year goals
• Well-versed in all elements of product development, from ideation to testing and validation
• A storyteller who is passionate about vision setting and able to communicate persuasively across all levels of the organization
• Data-driven. You have strong metrics fluency and experimentation chops, and you can effectively use product to drive business outcomes
• Deeply fluent in ad-tech fundamentals, including auctions, relevance, yield optimization, targeting, attribution, pacing, and measurement
• Excited to use AI to both power patient experiences on Zocdoc and supercharge product teams’ capabilities
• Passionate about coaching and building strong teams, fostering a culture that is inclusive, supportive, and biased toward action

• Defining and communicating a strong, clear vision for your product area
• Recruiting, leading, mentoring, and developing a team of world-class product managers to build and execute against your collective vision
• Collaborating and communicating effectively with Engineering, Design, Analytics, Marketing, BI, Sales, BD, and Business Operations to influence outcomes
• Owning and driving key business metrics, such as revenue, user growth, conversion and engagement
• Implementing best-in-class product development and management practices to ensure team success
• Creating and launching healthcare-changing products and features to better connect patients and providers

• 10+ years of product experience, ideally substantial time in adtech, advertising platforms, or marketplace monetization 
• 3+ years of proven management experience in recruiting, leading, and developing a team of great product managers, ideally in organizations with multiple layers
• Deep experience owning an Ads business or major ad surface with direct revenue accountability
• Demonstrated success in owning and driving objective improvements in key business metrics
• Outstanding communication and interpersonal skills for effective collaboration across diverse teams, including engineers, designers, marketers, and executives
• Strong analytical skills and a natural curiosity to solve some of healthcare’s most challenging problems
• A strategic, customer-focused mindset with the ability to leverage qualitative and quantitative insights to set strategy and iterate on products