General Sales Manager - Sudbury Mitsubishi

General Sales Manager — Sudbury Mitsubishi 401 Group of Companies | 2100 Kingsway Dr, Sudbury, ON Compensation: $150,000 – $200,000 OTE

We're hiring a General Sales Manager to run Sudbury Mitsubishi. This is the top operator seat at the rooftop — you'll run the store and report directly to executive management at the group level.

If you're already desking deals somewhere and ready to step into the lead chair — or you're a GSM stuck without the runway, support, or tools you need — this is the conversation to have.

The store, Sudbury Mitsubishi, is part of the 401 Group of Companies. You'll have the marketing, digital, F&I, and operational infrastructure of a large group behind you, but the autonomy to run your store the way it needs to be run. No GM layer between you and the executive team — your numbers, your decisions, your accountability.

What you'll run

• Desking. You're on the desk daily, working deals, holding gross, setting the pace.
• Coaching. Building salespeople is the job, not a side task. We expect a measurable lift in close rate and per-vehicle gross within 90 days.
• The Business Office. Build and run a real F&I process — product penetration, compliance, lender relationships, menu discipline. If F&I isn't a strength, this isn't your seat.
• Inventory and pricing in partnership with the executive team (vAuto-driven, data-backed).
• Forecasting, pacing, and accountability for volume, gross, F&I PVR, and CSI — reported up to executive management.

What we need from you

• 3+ years as a GSM, or a strong Sales Manager/F&I Manager ready to step up with proven desking chops.
• A track record you can defend with numbers — units, gross PVR, F&I PVR, close rate, CSI.
• OMVIC licensed (or able to obtain immediately).
• Comfortable in a CRM- and KPI-driven environment. We use Dabadu and DESKIT—you don't need to know them; you need to be the kind of leader who actually uses the tools.
• A coach, not a babysitter.

What we offer

• $150,000 – $200,000 OTE with a performance-driven bonus structure.
• Real career runway. Sales Manager → GSM → GM → VP paths exist here, we are the Group where ambition meets opportunity
• Group-level support: executive ops leadership, structured monthly business reviews, NADA-aligned financial reporting, and a marketing/SEM operation that feeds the store leads that close.
• An ownership group that invests in technology and people.

Accommodations are available during all stages of the recruitment process in accordance with the Human Rights Code. The 401 Group of Companies Recruiting Team is committed to complying with the Accessibility for Ontarians with Disabilities Act (AODA) to provide an inclusive, barrier-free workplace. We will accommodate the accessibility needs of individuals with disabilities to support participation in all aspects of the recruitment process. Should you require this accommodation, please get in touch with HR, 226-535-9077 or [careers@401auto.ca](mailto:careers@401auto.ca)

We thank all candidates in advance for their interest, and only those selected for an interview will be contacted. Due to the volume of applications we receive, we are unable to confirm the receipt of individual applications or resumes.

#INDCOM