Regional Sales Manager (LATAM)

We are looking for a Regional Sales Manager to drive revenue growth across LATAM by identifying, engaging, and closing new business opportunities. This role owns the full sales cycle and requires a proactive, outbound-driven approach to building pipeline and converting complex deals into long-term partnerships. You will work closely with technical and leadership teams to deliver solutions that address real operational challenges in manufacturing and industrial environments. This role also requires frequent travel within Mexico and the United States to support customer engagement, client visits and business development activities.

• Identify high-potential accounts based on operational signals such as new production lines, plant expansions, high manual labor dependency, and automation or CapEx initiatives.
• Execute multi-channel outreach, including calls, email, LinkedIn, and site visits where appropriate, to engage prospective customers.
• Build a strong pipeline through a combination of direct outbound efforts, referrals, industry networks, and partnerships with integrators and other strategic partners.

• Own and manage the full sales cycle from discovery through technical validation, proposal development, negotiation, and deal closure.
• Lead plant-level discovery conversations to understand workflows, operational constraints, throughput challenges, and variability.
• Collaborate closely with technical teams to ensure solution fit and feasibility for each opportunity.
• Drive deals forward with clear structure, urgency, and defined next steps.

• Build and maintain strong relationships with key stakeholders, including plant managers, operations leaders, engineering teams, and executives.
• Maintain a consistent engagement cadence to stay aligned with customer needs and priorities.
• Coordinate post-sale support to ensure customer satisfaction, retention, and opportunities for expansion.

• Maintain accurate pipeline data and forecasting within the CRM system, such as HubSpot.
• Report regularly on revenue performance, pipeline health, and deal progression.
• Provide realistic and data-driven forecasts to support leadership decision-making.

• Develop a deep understanding of the LATAM manufacturing landscape, including industry trends and automation adoption.
• Identify new verticals and expansion opportunities within the region.
• Represent the company at industry events, customer meetings, and strategic discussions to drive growth and visibility.

• Mentor junior sales team members where applicable to support overall team development.
• Contribute to building repeatable sales playbooks and scalable processes.
• Share insights on messaging, ICP refinement, and market strategy to improve team effectiveness.

• 5+ years of experience in B2B sales, preferably in industrial, manufacturing, automation, or technology environments.
• Proven track record of closing complex deals and meeting or exceeding sales targets.
• Experience working within LATAM markets.

• Strong outbound prospecting and pipeline generation capabilities.
• Excellent discovery, communication, and negotiation skills.
• Ability to understand and sell technical or operational solutions.
• Strong organizational skills and CRM discipline.

• Experience working with system integrators or channel partners.
• Background in robotics, automation, or industrial solutions.
• Familiarity with complex, multi-stakeholder sales environments.

• Pipeline generation and coverage
• Revenue performance vs. target
• Conversion rates across sales stages
• Forecast accuracy
• Customer retention and expansion