Senior Business Development Representative

Baxter Planning is growing, and we are looking for a high-energy, seasoned Senior Business Development Representative to help fuel our next phase of growth. This role sits at the front of our go-to-market engine and is responsible for generating high-quality pipeline for our Enterprise GTM Team. 

This is a true prospecting role focused on identifying, engaging, and qualifying opportunities within our target market. You will partner closely with Sales and Marketing to break into enterprise accounts, build early-stage relationships, and create momentum that leads to new business. 

This role is focused on pipeline creation through disciplined, multi-channel prospecting, and strong qualification. You will: 

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  Build and execute outbound prospecting strategies across target accounts 

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  Identify and engage senior-level decision-makers within enterprise organizations 

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  Generate qualified meetings and opportunities for Account Executives 

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  Research accounts to understand their service operations, challenges, and potential fit for Baxter Planning 

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  Leverage a mix of phone, email, LinkedIn, and other tools to drive engagement 

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  Re-engage dormant opportunities and nurture early-stage pipeline 

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  Partner closely with Marketing to follow up on campaigns, events, and inbound leads 

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  Maintain accurate activity tracking and pipeline data in Salesforce 

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  Continuously refine messaging based on market feedback and results 

We are looking for a driven, curious, and resilient individual who thrives in a fast-paced, high-growth environment. 

• 2–3 years of experience in sales development, business development, or prospecting roles (a must) 

• Experience in B2B SaaS or Enterpise Tech sales (a must) 

• Strong communication skills with the ability to engage senior stakeholders 

• High level of curiosity and a desire to deeply understand customer problems 

• Ability to articulate value in business terms, not just product features 

• A results-oriented mindset with a track record of meeting or exceeding targets 

• Strong organizational skills and attention to detail 

• Comfortable with high activity levels and structured outreach 

• Experience with tools such as Salesforce, Outreach/Salesloft, LinkedIn Sales Navigator, ZoomInfo, 6sense or similar 

• Actively leveraging AI tools but maintaining personal, human touch in outreach 

• Consistent generation of high-quality pipeline for the sales team 

• Strong conversion rates from outreach to meeting to opportunity 

• Positive feedback from Account Executives on opportunity quality 

• Continuous improvement in prospecting effectiveness and messaging 

• Energy, urgency, and a strong work ethic 

• Intellectual curiosity and a willingness to learn 

• A team-first mindset with a commitment to shared success 

• Resilience and the ability to handle rejection and adapt quickly