Field Sales Representative - New York City, NY

Description

If you’ve built a book of business from scratch, turned a cold account into a brand champion, and thrive on the energy of the field — we want to hear from you.

• Call on assigned accounts while actively targeting non-buys and new accounts within your coverage area

• Gain draft and package effective points of distribution across both on and off-premise channels

• Sell in displays, on-premise specials, and events

• Average a minimum of 10 calls per day, 50 per week, and 200 per month (or as directed by your Region Director)

• Balance hunting new accounts with farming and strengthening existing relationships

• Sell in and conduct a minimum of 4 on/off-premise activations per month (averaging 1 per week, 12 per quarter)

• Execute activations including happy hours, pint nights, tap takeovers, staff training, demos and samplings, venue events, sponsorship events, and festivals

• Request, confirm, and execute a minimum of one ride-with per month with your assigned distributor(s)

• Prepare for and attend monthly distributor meetings where applicable

• Report distributor out-of-stocks, issues, challenges, and opportunities to your Region Director

• Attend wholesaler Monthly and Quarterly Business Reviews (QBRs) as directed

• Track all market visits through Karma; every account visit must be logged

• Submit a weekly recap and plan of action to your Region Director, captured through Karma account logs

• Review KPIs and develop a work plan for the upcoming week, submitted to your Region Director for review and collaboration

• Submit weekly expense reports through Paylocity

• Update the team calendar with major market activities, events, and scheduled travel

• Participate in all scheduled team calls and meetings

• Meet KPI quotas and track progress against assigned targets

• Execute a minimum of one team-selling day per month with your Region Director

• Complete required training and develop and maintain an individual learning plan with your Region Director

• Participate in quarterly business reviews of wholesaler and internal brand performance to set the upcoming quarter’s focus

• Complete an annual performance review

• Account Calls: 50 per week / 200 per month / approximately 2,400 annually

• Activations: 1 per week / 4 per month / 12 per quarter / approximately 48 annually

• Distributor Ride-Withs: minimum 1 per month

• Team-Selling Days: minimum 1 per month with the Region Director

• Weekly Admin Half-Day: dedicated time each week for recaps, plans of action, expenses, planning, and ride-with coordination

• Prior experience in beverage, alcohol, CPG, or distributor/wholesale sales strongly preferred

• Demonstrated track record of building distribution and growing volume in a field sales role

• Strong relationship-building, negotiation, and selling skills across on-premise and off-premise channels

• Self-motivated and disciplined, with the ability to manage an independent field schedule and high call volume

• Comfort with sales technology and reporting tools (Karma, Paylocity, CRM, and calendar platforms)

• Valid driver’s license, reliable transportation, and a clean driving record

• Must be 21 years of age

• Field-based role requiring daily travel throughout the assigned coverage area

• Daily start and stop times are flexible but must align with key retailers’ availability; schedules outside the norm require Region Director approval

• Occasional weekend and evening work for activations and events

• Ability to lift and move cases of product, point-of-sale materials, draft equipment, and tap handles (up to 50 lbs)

• Ability to stand, walk, and travel between accounts for extended periods