Regional General Sales Manager

Salem Media Group offers an exciting opportunity for a Regional General Sales Manager to join our dynamic and forward-thinking company. The ideal candidate will display strategic expertise by leading a team of sellers (Media Strategists) and executing a media sales strategy that delivers customer solutions through an integrated suite of platforms.  This position reports to the Senior Vice President & General Manager.  ***This position covers Sacramento and San Francisco areas. 

• →Manages the new business development effort for all revenue categories; this will require being active in the field.
• →Works with sellers in both Sacramento and San Francisco to develop VBRs and sales solutions, both audio and digital
• →Conduct Sales Meetings for both sales staffs to create direction and assist in developing new business strategies for the staff.
• →Conducts one-on-one Media Strategist meetings to help develop multimedia opportunities with prospects, develop VBRs for each.
• →Maintains accountability measurements based on corporate mandated KPIs,
• →Manage corporate contests and sales initiatives.
• →Maintains new business initiatives and holds the Media Strategist team accountable for setting goals and activity parameters while managing projections and pacing.
• →Make sure that CRM and other systems are being used and properly updated.
• →Research verticals and find contacts for specific targets.
• →Create VBRs for the staff in each market to prospect and set appointments.
• →Target new business prospects in market and out of market for radio and digital opportunities.
• →Prepare presentations and proposals for Radio, Digital and event sponsorship opportunities.
• →Work with Sr. Vice President & General Manager, programming management and promotional staff to create unique on-air opportunities.
• →Work with digital support staff to design strategic approaches to client and prospect needs and desired outcomes.
• →Recruit, interview, and hire quality sales professionals and prospective sales professionals.
• →Participate in the training and development of each new and existing Media Strategists.
• →Attend major events and promotions in both Sacramento and San Francisco.

• Must have 2+ years of media-related experience selling digital platforms as well as previous sales management experience.
• Prior radio, TV or other traditional media experience preferred but not required.
• Extensive knowledge of digital sales processes, digital platforms, technical markets, distribution channels, buying patterns, and budgeting.
• A proven track record of strong digital sales management and effective closing skills.
• History of success in a goal-oriented, highly accountable environment through strategic thinking, tactical implementation, and effectively managing multiple projects.
• A confident personality and sense of urgency while being a creative and innovative thinker.
• The willingness to embrace change, encourage innovation, and solve problems creatively.

Come see how Salem is DIFFERENT and why we’ve been certified as a “Great Place To Work” and as a “Best and Brightest” equal opportunity employer.

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