Sales Director

Help Eastland Food Shape the Future of Asian Cuisine in the US

About the Opportunity 2026 marks a landmark year for Eastland Food Corporation: our 45th anniversary. For over four decades, we have been the bridge between the best flavors of Asia and the American table. Today, Asian cuisine is the fastest-growing food segment in the United States, and we are right at the center of that growth.
We are looking for a seasoned, food-passionate Sales Director to join our leadership team. This is a role for someone who loves the strategy of big-box retail as much as the relationships of the independent grocery world. If you want to lead a dedicated sales force and represent brands that people truly love, we want to hear from you.

Brands You Know and Trust You won't just be selling "products": you will be representing the gold standard of Asian food and kitchenware. Our portfolio includes iconic names found in kitchens and restaurants across the country:

• The Essentials: Asian Best rice, Maesri curry, and LKK sauces.
• The Fan Favorites: Indomie noodles, Kopiko coffee candy, and BoBo fish balls.
• The Quality Standards: Tiger rice cookers and TableMark takoyaki.

Where We Move Product Our reach is vast and growing. While we remain the primary partner for independent Asian supermarkets, our products have successfully transitioned into the mainstream. You will see Eastland brands on the shelves of Costco, Walmart, and Whole Foods, as well as in the professional kitchens of top restaurants nationwide.

Your Role and Impact As our Director of Sales, you will be the architect of our sales strategy across our three primary hubs in Maryland, Illinois, and South Carolina. You will directly shape and execute the strategic growth of the company by providing the leadership and coaching our regional sales managers need to excel. You will build the systems and strategies that will define the next 45 years of our history.

What You Bring to the Team We are looking for a leader who combines professional grit with a heart for mentorship. Our ideal candidate possesses:

• Operational Expertise: Proven experience in managing sales operations, accurate sales forecasting, and rigorous performance tracking.
• Strategic Leadership: Strong business acumen and strategic planning skills with a focus on driving sales excellence.
• People Development: The ability to motivate, mentor, and develop sales teams into high-performing units.
• Relationship Mastery: Excellent negotiation and communication skills; you are a natural at building lasting professional relationships.
• Adaptability: The ability to remain effective and focused in dynamic, target-driven business environments.
• Cultural Knowledge: A preferred understanding of specialty Asian cuisine and culture.
• Language Skills: Proficiency in English is required; the ability to speak Chinese, Vietnamese, or Thai is a significant advantage.

Why Join Us? At Eastland, you get the best of both worlds: the security of a 45-year legacy and the excitement of a growing, modernizing organization. We are a family-founded company that values direct communication, hard work, and a shared love for great food.

Benefits:

• Health Insurance (medical, dental, and vision)
• 401(k) plan with company matching
• Paid Time Off (PTO) – 15 days per year, plus holidays
• Flexible Working Hours and the option to work remotely
• Professional Development opportunities (training, certifications, etc.)
• Employee Wellness Programs