Senior Sales Representative (Agriculture)

Our client is seeking a Senior Sales Representative to service Port Elizabeth and the surrounding Eastern Cape area, · Facilitating the movement of cultivars through the evaluation and development of a business strategy for each cultivar. · Expedite the movement of new cultivars through, quarantine & citrus improvement scheme for Disease Free certification. · Manage processes of evaluation to determine value potential. · Develop and implement sales strategies to meet business objectives in the citrus cultivar market. · Identify new market opportunities and customer segments for the company's citrus products. · Create sales forecasts, budgets, and ensure sales targets are achieved. · Monitor market trends, competitor activity, and consumer demand in the citrus market. · Conduct regular market research to identify emerging trends and opportunities for growth. · Manage the process of IP protection of cultivars that show probable value. · Develop, implement and co-ordinate a sales management strategy for each cultivar. Requirements · Grade 12 · Bachelor’s degree in Sales, Marketing, Agriculture, or a related field (Master’s degree is a plus). · Minimum of 5-7 years in sales, with a preference for experience in the agriculture, horticulture, or citrus industry. · In-depth knowledge of citrus cultivation, · Ability to travel regularly, · Proficient in MS Office · Valid drivers license,