Associate Account Executive, Beijing

You’re someone who enjoys turning technical concepts into clear, engaging stories. You thrive collaborating with curious teammates and contributing to campaigns that make an impact for global technology leaders. Fascinated by how semiconductors, AI, and innovative tech shape the world, you’ll help support PR initiatives—engaging with media, drafting content, and assisting with campaign execution.

If this sounds like the next chapter you want to write, keep reading.

The Plot Thickens: Job Description

• Support media relations by assisting with press outreach, interviews, and industry events for semiconductor and tech clients.
• Assist project leaders in managing campaign tasks, tracking progress, and ensuring timely, high-quality execution.
• Draft and edit bilingual content (English and Chinese), including press releases, bylines, technical briefs, and industry explainers.
• Research semiconductor, AI, and emerging technology topics, translating complex concepts into clear, accessible content for clients and media.
• Help monitor industry news and trends to inform client communications and content development.
• Collaborate with senior team members and cross-functional teams to support integrated communications initiatives.
• Contribute to internal knowledge-building around semiconductor technologies and AI trends.
• Assist with tracking project timelines, milestones, and deliverables to ensure smooth campaign execution.

Attributes of the Protagonist (That’s You)

• Clear and compelling communicator, able to translate technical concepts into engaging messages.
• Collaborative team player who thrives in a fast-paced, international environment.
• Detail-oriented and reliable, with strong organizational and multitasking skills.
• Curious, proactive, and motivated to learn about semiconductor, AI, and technology PR.
• Tech-savvy, eager to explore how digital tools and workflows support PR initiatives.
• Open to feedback and learning, with a positive, can-do approach to challenges.

The Hero’s Background: Qualifications

• Bachelor’s degree in STEM (Engineering, Physics, Materials Science) or PR/communication fields considered.
• Strong written and verbal English skills; solid Chinese writing skills essential.
• Interest in semiconductors, AI, and cutting-edge technology, with curiosity to deepen industry knowledge.
• Detail-oriented, analytical, and capable of supporting accurate content development.
• Fresh graduates or early-career professionals welcome; prior PR or communications experience is a plus.
• Motivated, proactive, and ready to grow in a fast-paced, tech-focused PR environment.

About The Hoffman Agency

We are an integrated communications consultancy built to solve tough challenges — the more complex, the better — for technology companies shaping the future. Headquartered in Silicon Valley, our network spans across global innovation hubs including Bangkok, Boston, Beijing, Hong Kong, Jakarta, Kuala Lumpur, London, Munich, Paris, Portland, San Jose, Seoul, Shanghai, Singapore, Taipei, and Tokyo.

At Hoffman, we combine deep tech understanding with bold storytelling to help brands stand out, influence conversations, and drive meaningful impact.

For more information, visit www.hoffman.com

We are proud to be a diverse and inclusive workplace — one that celebrates individuality and welcomes people of all backgrounds. We’re an equal opportunity employer, and we encourage applications from all individuals regardless of race, ethnicity, nationality, gender identity, sexual orientation, age, religion, disability, or veteran status.

Join us and be at the forefront of marketing and communications innovation, partnering with industry-leading technology brands across the world. We value diverse perspectives, inclusive decision-making, and ideas that push boundaries to shape what’s next.

We offer a competitive salary, comprehensive benefits, and career growth opportunities — plus a unique four-week paid sabbatical after four years of service, because we believe in rewarding dedication and balance.