Regional Sales Manager

The Regional Sales Manager will be responsible for driving sales growth and market share within a designated region. The ideal candidate will oversee a team of sales representatives, manage key customer accounts, develop strategies for increasing sales volume, and maintain strong relationships with retailers, distributors, and partners. The role requires a deep understanding of the food and beverage industry, as well as the ability to identify new business opportunities and deliver on sales targets.  This role will service our West Retail Customers and covers Northern California and the Pacific Northwest to include Idaho

Ideal candidate will reside in CA, Washington, Oregon, Colorado, Idaho, Arizona, Wyoming, New Mexico, Utah, Montana. 

• →Bachelor’s degree in Business Administration, Marketing, Sales, or related field, required. MBA a plus.
• →7-10 years of sales experience in the food and beverage industry, with at least 3 years in a managerial or supervisory role.
• →Proven track record of achieving and exceeding sales targets in a competitive environment.
• →Experience leading and developing sales teams.
• →Proficient in using CRM software, MS Office Suite, and sales analytics tools.

• Develops and executes data-driven sales strategies, manages P&L, and leads category, contract, and customer relationship management to drive growth and profitability.
• Leverages advanced data analysis, systems, and project management to optimize sales performance, predict customer behavior, and implement scalable solutions.
• Leads high-stakes negotiations and delivers impactful presentations that align with customer objectives, while coaching others to enhance strategic communication skills.
• Combines deep product, dairy, and industry knowledge with market insights to anticipate customer needs, guide product development, and shape effective sales strategies.
• Leverages strong business understanding and structured decision-making to align customer needs with business offerings, identify growth opportunities, and communicate value in financial terms.
• Inspires high-performing teams through courageous leadership, emotional intelligence, and a culture of accountability, learning, and trust.
• Demonstrates critical thinking, anticipates challenges, adapts to ambiguity, and develops scalable, results-driven strategies aligned with long-term business goals.
• Builds trust-based stakeholder relationships, influences decisions through effective communication and active listening, and leads conflict resolution at all levels.
• Maintains a winning, positive attitude in high-pressure environments, embraces feedback, takes calculated risks, and drives continuous improvement.
• Excels in time management, attention to detail, meeting facilitation, and autonomy—ensuring high-quality execution and consistent delivery of outcomes

• Willingness to travel within the designated area as needed.
• Ability to work from home office when not traveling
• Must have valid driver’s license and reliable transportation.

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