Head of CRO

IMPACT BRANDS is a leading contributor to the health and wellness industry. With a journey from 5 to over 350 colleagues, and the expansion to a diverse family of 7+ brands (PureHealth Research, Nation Health MD, Pureance, Trumeta, PetMade, VitalPeak, Nature's Blast). We are dedicated to helping improve the lives of people all over the world.

At IMPACT BRANDS, we embrace remote work culture and cherish open-mindedness, high energy, and adaptability qualities that are essential in our dynamic environment. We prioritize the growth of every team member, regardless of their location, offering advancement from intern to leadership roles.

IMPACT BRANDS has already positively impacted the lives of 3 million people worldwide. Join us as a Head of Conversion Rate Optimization (CRO) (REMOTE) and let’s impact billions together!

We're now looking for an experienced Head of Conversion Rate Optimization (CRO) to lead our experimentation and conversion strategy across our portfolio of brands. This is a high-impact role for someone who combines strong analytical thinking with commercial awareness and knows how to turn customer behavior, data, and experimentation into measurable revenue growth.

As Head of CRO, you will own the CRO strategy and experimentation program across IMPACT BRANDS.

You will identify the biggest opportunities across our customer journey, build a structured experimentation roadmap, and work closely with marketing, product, design, development, analytics, and brand teams to turn insights into measurable business results.

• Strong hands-on experience in CRO, experimentation, growth, e-commerce, or a closely related field.

• Proven experience building and managing experimentation programs that generated measurable business impact.

• Strong understanding of A/B testing methodology, experiment design, statistical significance, and test interpretation.

• Deep understanding of e-commerce funnels and customer behavior.

• Strong analytical skills and the ability to translate complex data into clear commercial decisions.

• Strong experience with data analytics and key metrics.

• Ability to prioritize opportunities based on expected impact, evidence, effort, and business objectives.

• Strong stakeholder management and cross-functional collaboration skills.

• Commercial mindset with a strong understanding of how CRO influences revenue, profitability, AOV, and customer value.

• Experience leading, mentoring, or developing CRO professionals.

• Excellent communication skills and the ability to influence senior stakeholders.

Compensation: 3500-4000 €/mon. net

Keep in mind that we are open to discussing a different compensation based on your skills and competencies.