Business Development Manager – Education (B2B)

The Business Development Manager – Education (B2B) is responsible for driving revenue growth across the education sector by acquiring new clients and expanding existing university accounts. The role covers identifying and prospecting target institutions, managing incoming enquiries, shaping and presenting solutions, negotiating commercial agreements, and achieving quarterly and annual sales targets. In parallel, the role acts as a primary commercial point of contact for assigned current university clients—ensuring effective onboarding, ongoing relationship management, renewal readiness, and upsell/cross-sell opportunities. The position will focus on lead generation, building strategic partnerships, and promoting integrity, compliance, and screening solutions tailored to the needs of international schools, universities, and other educational institutions.

• Develop and execute outbound and inbound sales strategies to acquire new education-sector clients (international schools, universities, campuses, and educational foundations).

• Conduct structured outreach (calls, email/LinkedIn, referrals) to secure meetings and product demonstrations with decision-makers.

• Plan and execute field outreach where relevant (campus visits, school group meetings, partner visits).

• Build, qualify, and manage a robust pipeline using databases, market research, and targeted account lists.

• Represent the company at relevant education and compliance events; generate leads and convert them into qualified opportunities.

• Monitor education-sector trends and map new opportunities (new campuses, policy changes, compliance drivers, competitor moves)

• Own the full sales cycle from qualification to proposal, negotiation, and closing

• Engage as a trusted consultant: diagnose client requirements, constraints, and decision criteria; propose fit-for-purpose solutions

• Prepare and tailor proposals/quotations and coordinate internal inputs (operations, compliance, IT/security) where required

• Maintain timely and professional follow-up, ensuring momentum and clear next steps throughout the sales process

• Manage assigned existing university accounts to ensure satisfaction, retention, and long-term growth

• Drive renewals: renewal planning, value reviews, commercial discussions, and timely contract administration

• Identify and execute upsell/cross-sell opportunities (additional checks, higher packages, new campuses/entities, added services)

• Conduct periodic account reviews with key stakeholders and ensure effective coordination of delivery/onboarding with operations

• Ensure accurate and disciplined CRM usage (pipeline stages, activities, forecasts, and client records)
• Provide weekly reporting on pipeline, forecasts, wins/losses, and key risks/issues requiring management attention
• Collaborate closely with Marketing (campaigns, collateral, events), Operations (scope feasibility, onboarding), and Product/IT (client feedback, feature requests)
• Escalate critical issues immediately (reputational risk, major client dissatisfaction, contractual or compliance concerns)

• Bachelor's degree from a reputable university 
• Minimum 3 years prior work experience in Sales or in managing B2B clients (experience in the education sector is a strong advantage)
• Proven track record in B2B sales, preferably targeting institutional clients
• Proficient in English, spoken and written
• Ability and desire to sell
• A confident and determined approach
• Adept, persuasive communicator
• Deadline-oriented and attentive to detail
• Must be able to multitask
• Able to be flexible on job scope evolution

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