Lalamove4mo ago

Performance Marketing Lead

Tokyo · TokyoFull-timelead

Performance MarketingPerformance Marketing LeadPerformance Marketing Intern

0 views0 saves0 applied

Apply Now

Quick Summary

Overview

Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology.

Technical Tools

Performance MarketingPerformance Marketing LeadPerformance Marketing Intern

Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We off er customers a lightning fast and convenient way to book delivery and moving services whether they are at their home, at work or on the go. People talk about O2O, we live it!

Currently, Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving millions of orders everyday. With 1600+ employees spread across SEA and LATAM, our 10-year old company has reached unicorn status in 2018, is well funded by prominent VCs and has kept growing at tremendous speed since.

Our strength lies in our internal values, namely Passion in serving local communities, empowering SMEs and our driver partners, Execution and Grit because that is how we diff erentiate ourselves by never giving up and striving for excellence, and Humility - awareness in ourselves to learn from others and never stop improving.

At Lalamove, we strongly believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to fi nd the most innovative solutions for the world’s delivery needs.

Our vision is to bring communities closer and make city life easier by allowing fast and convenient circulation of goods. We realize this vision with a ‘glocal’ approach, building a robust operations team to adapt our product to local networks of businesses and delivery contractors. At the same time, we have ambition to build an international brand by establishing an even more global presence.

Job Summary

We're looking for an experienced Performance Marketing Lead to drive our user and driver acquisition strategy across Japan. As an on-demand logistics company, our success depends on connecting users with drivers effi ciently and cost-eff ectively through digital channels. You'll lead our performance marketing eff orts, and strategies to scale our rapid growth.

This role is for someone who thrives in fast-paced, data-driven environments and wants to make a measurable impact. If you're passionate about growth, optimization, and building high-performing teams, we'd love to have you join us.

Are you are up for it? Apply now and join us as #OneLalamove!

Strategic Leadership & Planning

Develop and execute comprehensive performance marketing strategy aligned with company growth objectives and revenue targets

Work closely with the Marketing Manager to plan and optimize budget allocation across performance channels (SEM, paid social, display, programmatic) based on campaign performance and ROI analysis

Build quarterly and annual marketing roadmaps with clear KPIs, milestones, and success metrics

Present campaign performance, insights, and strategic recommendations to leadership and stakeholders

Identify and evaluate new growth channels and opportunities for user/driver acquisition

Cross-Functional Leadership & Collaboration

Act as the performance marketing subject matter expert and strategic partner across the organization

Influence stakeholders and drive alignment on performance marketing initiatives and priorities

Foster a culture of experimentation, data-driven decision-making, and continuous improvement across marketing functions

Campaign Management & Optimization

Oversee end-to-end execution of paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), programmatic display, and emerging platforms

Drive continuous optimization of campaigns to improve key metrics: CAC, LTV, ROAS, conversion rates, and retention

Implement advanced campaign strategies including audience segmentation, remarketing, lookalike targeting, and dynamic creative optimization

Manage bidding strategies and budget pacing to maximize efficiency and scale

Analytics & Performance

Establish and monitor key performance metrics and dashboards for user and driver acquisition

Implement multi-touch attribution models and conversion tracking infrastructure

Conduct deep-dive analysis to uncover insights and identify growth opportunities

Design and execute A/B tests and growth experiments to improve campaign performance

Monitor and optimize customer lifetime value (LTV) to customer acquisition cost (CAC) ratios

Growth & Innovation

Stay ahead of digital marketing trends, platform updates, and competitive landscape

Test new channels, ad formats, and targeting strategies to identify scalable opportunities

Build and refi ne customer personas based on data analysis and market research

Develop strategies to improve conversion rates across the entire user funnel

Partner with creative team to develop high-performing ad creatives and landing pages

Experience & Expertise

Minimum 5-7 years of performance/growth marketing experience in e-commerce, tech, or on-demand industries

Proven ability to analyze campaign performance and recommend budget optimizations that deliver measurable ROI improvements

Experience owning end-to-end performance marketing strategy and execution independently

Demonstrated success scaling user acquisition in competitive markets

Technical Knowledge

Expert-level knowledge of performance advertising platforms: Google Ads, Meta Ads Manager, programmatic advertising

Deep understanding of digital marketing funnels, attribution models, and customer journey optimization

Advanced profi ciency with analytics tools: Google Analytics (GA4), Google Tag Manager, data visualization tools

Strong experience with A/B testing methodologies and experimentation frameworks

Hands-on experience with remarketing/retargeting, audience segmentation, and lookalike modeling

Working knowledge of SEO, content marketing, and conversion rate optimization

Analytical & Strategic Skills

Exceptional analytical skills with ability to translate data into actionable strategies

Strong understanding of key metrics: CAC, LTV, ROAS, CPA, conversion rates, retention

Experience building performance dashboards and reporting frameworks

Strategic thinker with ability to balance short-term wins with long-term growth objectives

Proven ability to identify growth opportunities and market gaps

Personal Attributes

Self-driven and highly autonomous with ability to own initiatives from strategy to execution

Excellent problem-solver with strong critical thinking skills

Comfortable working in ambiguous, fast-paced environments with minimal supervision

Proactive communicator who can influence stakeholders at all levels

Results-oriented with a growth mindset and passion for continuous learning

Strong multitasking abilities with excellent time management skills

Communication

Excellent command of English, both written and spoken

Native-level Japanese proficiency

Strong presentation skills with ability to communicate complex data to non-technical audiences

Listing Details

Posted: December 19, 2025
First seen: March 26, 2026
Last seen: April 25, 2026

Posting Health

Days active: 30
Repost count: 0
Trust Level: 31%
Scored at: April 26, 2026

Signal breakdown

freshnesssource trustcontent trustemployer trust

Apply for this position

Lalamove

lever

Lalamove is a leading on-demand delivery technology company that connects users with drivers in multiple countries, enabling fast and efficient delivery services.

Employees

3k+

Founded

2013

Domain

Jobs

External application · ~5 min on Lalamove's site

Please let Lalamove know you found this job on Jobera.