Director, Healthcare Marketing and Business Development

Description

We are a fast-growing leader in beverages, ingredients, and healthcare nutrition solutions. The Lyons Health Labs division is committed to improving quality of care and patient outcomes through the power of science-based, wholesome and delicious nutrition. Our portfolio serves patients across acute care, long-term care, and home settings, and we are rapidly expanding our digital and e-commerce presence to better reach healthcare providers, caregivers, and patients directly.

• →Own full P&L responsibility for the healthcare nutrition portfolio, accountable for revenue, margin, and growth performance.
• →Develop and execute a growth-focused brand strategy that drives awareness, adoption, and loyalty among healthcare providers, distributors, and GPOs.
• →Lead product launches, portfolio optimization, and lifecycle management with a clear commercial and ROI lens.
• →Design and execute integrated, multi-channel marketing programs (digital, educational, events, and content) to accelerate demand and revenue.
• →Partner closely with Sales, Commercial Operations, and Clinical teams to translate brand strategy into sales enablement tools, provider programs, and distributor initiatives.
• →Leverage market research, competitive insights, and provider feedback to inform strategy and optimize investment decisions.
• →Manage marketing budgets and resource allocation to maximize impact, efficiency, and profitability.
• →Build, lead, and mentor a high-performing cross-functional team, fostering accountability, ownership, and entrepreneurial thinking.
• →Serve as a visible thought leader in healthcare nutrition, representing the company at industry conferences, provider events, and forums.
• →Identify and pursue new growth opportunities, partnerships, and innovations to expand market share and accelerate portfolio growth.

• Bachelor’s degree in marketing, Business, Healthcare, Nutrition, or a related field; MBA or advanced degree preferred.
• 10+ years of senior marketing experience with brand leadership and P&L ownership; experience in healthcare nutrition, medical devices, or pharmaceuticals strongly preferred.

• Proven track record of scaling brands, driving revenue growth, and delivering commercial results.
• Deep understanding of healthcare provider ecosystems, distributor channels, GPOs, and clinical adoption dynamics.
• Highly analytical and data-driven, with the ability to translate insights into action and ROI.
• Entrepreneurial, hands-on leader who thrives in fast-growing, evolving organizations.
• Strong communicator and collaborator with the ability to influence cross-functional teams and external partners.