Senior Living Sales Director

Job Title: Senior Living Sales Director (Community Relations Director)

Location: Princeton, New Jersey 

Salary Range: $60,000-$80,000 annually plus Commission

Total Commission Earning Potential: Up to $40,000 Annually

As our Community Relations Director, you will take ownership of the full sales journey—from the first inquiry to move-in and beyond.

You will:

• →Drive occupancy and revenue by attracting qualified prospects and converting leads into new residents.
• →Respond to inquiries, schedule appointments, conduct exceptional tours, and confidently close sales.
• →Build and cultivate a strong pipeline of prospects and referral sources.
• →Develop meaningful relationships with healthcare professionals, local businesses, and other professional referral partners.
• →Manage leads and sales activity through YARDI or another CRM platform.
• →Develop and execute creative sales and marketing strategies to outperform the competition.
• →Plan and coordinate two lead-generating events each month.
• →Analyze market trends, competitors, pricing, and opportunities to strengthen the community's competitive position.
• →Partner closely with the Executive Director and department leaders to ensure the entire community is focused on the resident and prospect experience.
• →Coordinate a seamless and welcoming move-in experience for new residents and their families.
• →Help train and engage community team members in delivering outstanding customer service and supporting sales goals.

Every sale represents more than an apartment—it represents helping a senior and their family find the right place to call home.

You will have the opportunity to build relationships, create innovative strategies, generate leads, and make a measurable impact on occupancy and revenue.

The ideal candidate is a relationship-driven, results-oriented sales professional with a passion for helping others.

You should bring:

• Five or more years of successful sales and/or marketing experience with a proven track record of meeting or exceeding goals.
• Strong experience in relationship-based or consultative sales.
• A demonstrated ability to identify, develop, and maintain professional referral sources.
• Exceptional communication, customer service, and presentation skills.
• Confidence in conducting tours, overcoming objections, and closing sales.
• Strong organizational skills with the ability to manage multiple priorities.
• Experience using a CRM system; YARDI experience is a plus.
• A creative and strategic approach to solving problems and achieving goals.
• Experience working with seniors or a genuine passion for serving the senior population.
• Proficiency with Microsoft Office.

✔ Loves the thrill of achieving and exceeding sales goals.
✔ Builds relationships everywhere they go.
✔ Can turn an inquiry into a meaningful conversation—and a conversation into a move-in.
✔ Is competitive, strategic, and always looking for the next opportunity.
✔ Understands that exceptional customer service is essential to successful sales.
✔ Wants the opportunity to earn significant commission based on results.
✔ Is passionate about making a difference in the lives of seniors and their families.

This position requires regular travel within the local market to develop and maintain referral relationships. Weekend and holiday coverage may occasionally be required.