Sales Representative, On-Premise (Dallas, Plano, McKinney)

United States·Planomid

SalesAccount Executive

0 views0 saves0 applied

Apply Now

Quick Summary

Key Responsibilities

Being Accountable; If it’s to be, it’s up to me. People: Growing and building partnerships within a family dynamic. Future Thinking: Innovative and disruptive in our approach.

Requirements Summary

Skilled at negotiating with clients to secure favorable outcomes, understanding customer needs, and aligning them with company goals.

Technical Tools

SalesAccount Executive

Established in 1989, Morales Capital Group, is a portfolio of companies including MBG, Mexcor International, MFI, Globalternative Solutions, VivaVerse, and Viva Center. It is a primarily a family-owned, multi-generational importer & distributor of alcohol beverages headquartered in Houston, Texas. Founded by Celia Villanueva and joined by her son Eduardo Morales in 2014, MCG has grown to be the 3rd largest alcohol beverage distributor in Texas, the 4th largest spirits distributor in Florida and 6th in California. MCG has cultivated and established a network of partnerships with over 140 regional distributors and control states resulting in reach and presence in all 50 states in the US. MCG offers a carefully curated, diverse portfolio of top-quality brands sourced from all over the world and strives to provide exceptional levels of service to our business partners every day.

Responsibilities

~1 min read

What We Offer

~1 min read

Reporting to the Area Manager, the Sales Representative, On-Premise is responsible for driving distribution, volume growth, and brand visibility within bars, restaurants, hotels, and entertainment venues across the assigned market. This role focuses on developing new on-premise accounts, strengthening existing customer relationships, and ensuring high levels of satisfaction and long-term partnership.

The Sales Representative enhances brand presence by engaging directly with on-premise decision-makers, including owners, general managers, beverage directors, and bartenders, to influence menu placements and purchasing decisions. This position executes brand standards through effective menu listings, promotions, staff education, and point-of-sale activation to support overall sales objectives.

All-In: Being Accountable; If it’s to be, it’s up to me.
People: Growing and building partnerships within a family dynamic.
Future Thinking: Innovative and disruptive in our approach.

Build and maintain strong relationships with on-premise accounts including bars, restaurants, hotels, and entertainment venues.
Manage and grow an established spirits territory while developing new account business through cold calling, referrals, and networking.
Maintain consistent customer contact and follow-up to ensure satisfaction and long-term partnership.
Conduct regular business reviews with key accounts to evaluate performance and identify growth opportunities.
Ensure proper pricing, distribution, and inventory levels across assigned accounts.
Resolve order, delivery, billing, and service-related issues in a timely and professional manner.
Travel daily within the assigned territory to support account needs and sales objectives.

Meet or exceed monthly, quarterly, and annual sales goals.
Present and sell the MBG spirits portfolio using a consultative, solutions-based selling approach.
Drive incremental sales through new distribution, menu placements, cocktail features, and back-bar visibility.
Influence purchasing decisions by aligning product recommendations with each account’s concept and target guest.

Execute supplier programs, incentives, and promotional initiatives in alignment with company objectives.
Secure and maintain menu listings, cocktail features, and brand visibility within accounts.
Coordinate tastings, staff trainings, and brand events to increase product knowledge and advocacy.
Ensure point-of-sale materials and brand standards are properly executed.
Serve as a brand ambassador for assigned portfolios within the on-premise market.

Plan weekly routes, pre-plans, and territory strategies to maximize productivity.
Accurately enter orders, account activity, and notes into the CRM system.
Track incentives, performance metrics, and program execution.
Maintain compliance with company policies and all applicable Texas alcohol regulations.
Provide timely and accurate reporting and feedback to management on market conditions, customer needs, and competitive activity.

Collaborate with peers and the Area Manager to strategize on issues that disrupt goal achievement
A high level of professionalism and confidentiality is crucial to this role
Establish and maintain effective working relationships with staff, department leaders and executive leadership with the purpose of:
- Being approachable at all times
- Being known as a trusted resource for knowledge and guidance
Desire to deliver excellence – Always looking for the very best product in what we do
Living Above the Line – Exhibiting ownership, accountability and responsibility
Engaged – Ensuring we all care about MBG and the work we do, from the top - down
Responsive – We do what we say in a timely manner
Respected – As professionals, we are known for accuracy in all we say and do
Confident – Trust in our ability to be successful and make good decisions

Customer Focus: Dedicated to meeting the expectations and requirements of customers, ensuring high levels of satisfaction and fostering strong relationships.
Negotiating: Skilled at negotiating with clients to secure favorable outcomes, understanding customer needs, and aligning them with company goals.
Drive for Results: Demonstrates a strong commitment to achieving business targets and consistently pushes for excellence in performance.
Time Management: Effectively manages time by prioritizing tasks, meeting deadlines, and balancing multiple responsibilities efficiently.
Interpersonal Savvy: Relates well to all kinds of people, building constructive and effective relationships, and is adept at navigating through complex interactions

Requirements

~1 min read

Physical demands with activity or condition for a considerable amount of time may include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or mobile device
Physical demands with activity or condition may include walking, bending, reaching, standing, squatting, and stooping
Require lifting/lowering, pushing, carrying, or pulling up to 45 lbs.
Requires driving daily to and from customer accounts within assigned territories.

21 years or older, High School Diploma or GED
Strong Spirits knowledge preferred
2+ years of beverage alcohol sales experience (On-Premise preferred)
Proven track record in achieving sales goals and executing market programs that support corporate initiatives
Strong PC application skills in Microsoft Office Suite
Ability to manage multiple projects effectively and professionally
Excellent communication skills and the ability to interact across teams in a fast-paced environment while building relationships
Must be proactive, resourceful, and efficient
This position requires attendance at local meetings, local travel and occasional out-of-town travel
Hold a valid and current Texas driver’s license within MVR policy guidelines throughout employment
Ensure reliable, insured transportation, in accordance with company policy
- The policy must include the following minimum coverage: $100,000 for bodily injury, $300,000 for liability, and $50,000 for property damage
Must be able to pass a background and drug screening for hire and randomly throughout employment