Strategic BDR (AI‑led Outbound)

Imagine catching criminals before they strike - that’s exactly what Napier’s AI-powered platform does! By analysing transactions and customers in real time, Napier AI’s technology empowers financial institutions to spot suspicious activity, like money laundering, and stops it in its tracks. 

  

Napier AI’s technology works like a digital detective, combining AI with smart analytics to outthink criminals and protect people’s money from becoming criminal proceeds. It’s not just about stopping crime - it’s about making the financial world safer and more trustworthy for everyone. 

 

Collaboration, innovation and wonderful people are just some of the reasons to bring your career to Napier. Our culture is shaped by our core values that promote equality, creativity, and opportunity in everything we do.  

 

Overview of the role:  
We are creating a new role: the Outbound & ABM (Account Based Marketing) Specialist. This person will build and operate the AI-powered outbound intelligence engine that enables BDRs, AEs, and the wider commercial team to engage target accounts with researched, relevant, personalised outreach.

This is not a traditional BDR role. Approximately 70% of the role is building the outbound infrastructure — account intelligence briefs, personalised outreach sequences, signal monitoring, competitive intelligence, and call preparation — using AI tools and ensuring that the leads generated are followed up on. The remaining 30% involves selective, targeted follow-up calls on the highest-priority accounts where your deep research knowledge makes you the best person to have the conversation.

The roles success is measured on both their own lead generation as well as how the outbound drives efficiency and effectiveness for the wider GTM function. Ultimately whilst the intelligence is the method the measurement is qualified meetings booked or and engagement increased.

A critical principle: this is a value model, not a volume model. AI prepares, humans decide. Nothing goes out without human review and approval. The goal is not to send more emails — it is to ensure every outreach is researched, relevant, and worth the recipient’s time.

We are looking for someone who is energised by building something new, not someone who needs an established playbook to follow.

The ideal candidate has worked as a BDR within a SaaS business and has a clear understanding of the MQL- SQL- Opportunity journey and how to engage with potential buyers. They should also have leveraged AI tooling and shown proven initiative in building out processes that leverage this technology.  If they have owned or established the adoption and process design of AI within GTM this would be a plus. Ideally they have experience with and a strong understanding of financial institutions (T1/T2 banks, enterprise payment firms, fintechs), and must have a data-driven approach to sales execution.