Area Vice President Sales, Malnutrition

We’re looking for a high-impact leader to serve as the Area Vice President for Care Gap & Coding Automation, and lead the development and scaling of a new solution area within Qventus. This role sits at the intersection of sales, product development, and clinical care. It encompasses hospital operations, inpatient management, revenue cycle, CDI, and AI-driven workflow automation.

You will be responsible for shaping a new business line — from early traction (starting with malnutrition) to a scalable, repeatable offering that drives both clinical and financial outcomes for health systems. This is a highly entrepreneurial role requiring strong domain expertise, product intuition, and the ability to operate in ambiguity while building toward scale.

• →Own and Drive Revenue
• →Own the full sales cycle for the malnutrition and broader care gap and coding automation solution — from pipeline generation through contract execution
• →Build and manage a qualified opportunity pipeline across health system targets, hitting quarterly and annual bookings targets
• →Convert early market interest into signed agreements and measurable revenue with urgency and accountability
• →Lead the Commercial Go-to-Market
• →Define and execute the go-to-market strategy for a new solution area, including target customer profile, outreach motion, and sales playbook
• →Identify, engage, and close net-new health system logos while driving expansion revenue within the existing customer base
• →Build and own relationships with economic buyers — CFOs, CMOs, CDI and Revenue Cycle leaders — who control budget and approval
• →Communicate a Compelling Value Proposition
• →Master and deliver the clinical and financial value narrative across malnutrition identification, MCC capture, and documentation quality
• →Translate complex clinical and coding concepts into crisp, persuasive business cases that resonate with both clinical and financial stakeholders
• →Serve as the credible external voice of the solution in customer meetings, conferences, and executive conversations
• →Build the Commercial Foundation for a New Business Line
• →Establish the repeatable sales motion — messaging, objection handling, competitive positioning, and deal structure — that will scale beyond the first cohort of customers
• →Partner with product, clinical, and delivery teams to ensure customer commitments are met and early wins generate strong references
• →Feed market intelligence and customer insights back into solution development to sharpen positioning and close rates
• →Shape Product Direction
• →Translate real-world workflows into product requirements
• →Partner with data science to improve detection accuracy and signal quality
• →Partner with product, analytics, and delivery to refine and expand capabilities
• →Ensure solutions are embedded in workflows and drive action

• Required
• Experience working in a healthcare setting (e.g., clinical, quality, CDI, or related areas), with a strong understanding of inpatient workflows
• Deep understanding of hospital operations across clinical and/or revenue cycle domains
• Familiarity with CDI, coding workflows, and quality measures (e.g., MCC capture)
• Ability to engage credibly with both clinicians and CDI / revenue cycle leaders
• Ability to operate in ambiguous, early-stage environments
• Strong cross-functional leadership and communication skills
• Preferred
• Background in one or more of:
• Dietitian / nutrition leadership
• CDI / coding leadership
• Hospital clinical operations leadership
• Ability to translate clinical workflows into scalable solutions
• Demonstrated ability to build, sell, or scale a new initiative in healthcare (formal or informal)

• Commercial Traction
• Converts early interest into revenue and signed customers
• Demonstrates ability to scale new offerings
• Clinical & Coding Credibility
• Deep understanding of clinical + documentation workflows
• Credible with clinicians, CDI teams, and executives
• Product Translation Ability
• Translates workflows into product improvements
• Influences product direction with domain expertise
• Execution in Ambiguity
• Prioritizes effectively without defined playbooks
• Drives progress across multiple workstreams
• Cross-Functional Leadership
• Aligns product, analytics, delivery, and GTM teams
• Strong stakeholder management internally and externally

This is a rare opportunity to build a new business line within a proven and growing platform:

• Compensation & Equity: Competitive executive-level compensation with meaningful equity participation aligned to the success of the business you build
• Ownership & Authority: Direct ownership of a new solution area with the ability to shape go-to-market strategy, influence product direction, and define how this business scales
• Clear Growth Path: Success in year one — establishing initial traction, closing early customers, and defining the playbook — positions you to lead a scaled, multi-million dollar business line with team-building responsibility in year two
• Executive Exposure: Direct engagement with senior leadership (Sales, Product, Clinical) and health system executives (CFOs, CMOs), with visibility into company strategy and impact on overall growth
• Company Trajectory: Join a category-defining company with a strong customer base, proven ROI, and increasing demand for solutions that sit on top of the EHR and drive better outcomes for patients, improved operations for hospitals, and meaningful ROI