Bilingual Director of Sales and Marketing – La Mare Hotel in Brickell Miami, FL ($190K -$200K)

United States·Remington Hospitality - @rh - DallasNormalexecutive

SalesAccount Executive

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Requirements Summary

Professional fluency in both English and Spanish is required Property Name: La Mare Hotel & Residences – Brickell, Miami Location: 1451 S Miami Ave, Miami,

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SalesAccount Executive

Position: Director of Sales & Marketing
Bilingual Requirement: Professional fluency in both English and Spanish is required
Property Name: La Mare Hotel & Residences – Brickell, Miami
Location: 1451 S Miami Ave, Miami, FL 33130
Upper-Luxury Hotel and Residences Property: Featuring luxury hotel suites and residences designed to deliver an elevated lifestyle and guest experience.
Property Size: 292 Keys (114 Hotel Suites + 178 Residences)
Unique Ownership Structure: 292-key property featuring 114 hotel suites and 178 residences, all under a single ownership group, allowing for a streamlined sales and marketing approach without the complexity of HOA governance or individual residential owners.
Food & Beverage: 8 Venues - full culinary storytelling ecosystem spanning multiple concepts and meal periods.
Flexible Meeting Space: 32K conventional sq ft plus 117K indoor/outdoor, including an 11.8K sq ft pillar-free ballroom.
Full-Service Luxury Spa: Longevity-focused treatments and personalized wellness itineraries.
Base Salary: $190K - $200K - Competitive, luxury market aligned
Bonus Opportunities: up to 50% quarterly, based on quarterly earned wages
Expected Opening: Q3 2027
Expected Hire Date: 3Q/4Q 2026
Status: Full-Time, Executive Leadership Role, Permanent
Travel: Up to 25% travel for client engagement, community partnerships, and market sales efforts
Reporting Relationship: General Manager
Work Type: 100% On-Site - Miami, FL

Responsibilities

~1 min read

→Develop and execute the property's comprehensive commercial strategy across transient, group, corporate, leisure and F&B revenue streams.
→Partner closely with Revenue Management to optimize pricing, segmentation, forecasting, and channel strategy.
→Build and oversee annual sales and marketing budgets, goals, and KPI frameworks.
→Drive year-over - year revenue growth and deliver on asset value targets.

Lead the full pre-opening commercial timeline including:
- Sales deployment
- PR strategy
- Brand identity and execution
- Digital ecosystem launch, including social media strategy and execution
- Pre-opening content strategy and partnerships
Design and activate the pre-opening sales plan to achieve early market penetration.
Develop messaging, positioning, and storytelling aligned with La Mare’s luxury vision.

Sales Leadership & Market Development

Build, inspire, and manage a high-performing sales organization.
Cultivate key accounts across corporate, group, wholesale, entertainment, and luxury leisure.
Establish La Mare as a preferred destination for luxury travelers, long-stay guests.
Lead strategic partnerships within Miami’s luxury, and cultural ecosystems.

Lead digital strategy including SEO/SEM, paid media, social, CRM, and web performance.
Drive sophisticated content strategy—photography, video, campaign development, and storytelling that reflects the La Mare brand.
Oversee PR, communications, influencers, and global media relationships.
Ensure brand consistency across all touchpoints including onsite experiences, collateral, F&B venues, and residences.

Provide transparent reporting, insights, and recommendations to ownership and the Managing Director.
Collaborate with Operations, F&B, and Finance to ensure cohesive commercial performance.
Drive alignment with design, development, and pre-opening teams to ensure market ready product positioning.

Recruit and develop top commercial talent across sales, catering, marketing, and communications.
Foster a high-performance culture rooted in accountability, empowerment, and service excellence.
Mentor team members and support long-term succession planning.

Requirements

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Minimum 7–10 years of progressive sales & marketing leadership experience in luxury hospitality.
Pre-opening experience in a luxury, lifestyle, or mixed-use property.
Proven success leading commercial strategy for high-profile hotels or residential/hotel hybrids.
Strong financial acumen including forecasting, budgeting, customer segmentation, and revenue strategy.
Deep understanding of luxury traveler behavior, brand marketing, and global distribution.
Established network within Brickell, Miami, South Florida, or comparable international luxury markets.
Bilingual (English & Spanish) with strong executive level communication skills.
Experience with condo hotel or residential components.
Background in rooftop venues, lifestyle F&B, and launch campaigns.
Bachelor’s degree in Hospitality, Marketing, Business, or related field.
Highrise hotel or resort experience is strongly

Visionary, commercially astute strategist
Charismatic relationship builder and market connector
Innovative and adaptive; thrives in an entrepreneurial environment
Highly collaborative leader who elevates team culture
Values-driven, polished, and brand obsessed

What We Offer

~2 min read

✓Competitive base salary (luxury market aligned) Base Salary: $190K - $200K - Competitive, luxury market aligned

✓Bonus Opportunities: up to 50% quarterly, based on quarterly earned wages

✓Performance bonus potential

✓Medical, dental, and vision insurance

✓401(k) with company match

✓Paid time off and holidays

✓Discounts across company properties

✓Professional development and internal growth opportunities

✓Relocation assistance available (if applicable)

✓Sit, stand and walk for varying lengths of time

✓Lift approximately ten (10) pounds

✓Good communication skills, both written and verbal

✓Grasping, writing, standing, sitting, walking, repetitive motions, pulling, pushing, listening and hearing ability and visual ability

✓Must have finger dexterity to be able to operate office equipment such as computers, printers, multi-line phone, filing cabinets, photocopiers and other office equipment as needed

✓Physical Requirements (In-Office Role)

✓Ability to work in a standard office environment.

✓Prolonged periods of sitting at a desk and working on a computer. (6-8 hours a day)

✓Occasional standing and walking throughout the workday.

✓Frequent fine motor skills, use of hands and fingers for keyboarding/typing, utilizing a mouse or trackpad, writing, and operating office equipment.

✓Ability to communicate effectively verbally and in writing.

✓Occasionally required to stand, walk, bend, reach, or carry items.

✓Ability to lift and/or move 10–25 pounds as needed (e.g., files, office supplies).

✓Visual ability to read from a computer screen and printed materials including close visual focus for extended periods and color differentiation (for certain roles).

✓Ability to hear and participate in conversations and meetings, use phone and/or headset

✓Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the role.