Remote Sales Development Representative

We are looking for an experienced Sales Development Representative (SDR) to join a growing US-based commercial furniture business. This is a full-time remote opportunity focused on B2B outbound sales, lead nurturing, prospect qualification and business development.

The successful candidate will work with company-provided, enriched lead lists and engage US-based decision makers across the hospitality, events, education, religious and municipal sectors.

This is not an entry-level SDR role. The ideal candidate will have at least 3 years of B2B outbound sales experience, be confident conducting unscripted calls with senior decision makers, and be highly self-managed with the ability to manage their own pipeline and reporting without close supervision.

• →Manage and work through company-provided B2B lead lists to generate qualified sales opportunities.
• →Conduct outbound prospecting through cold calling, email, LinkedIn and SMS.
• →Nurture longer sales-cycle opportunities until prospects are genuinely sales-ready.
• →Qualify prospects based on business need, buying intent, timing, decision-making authority and potential opportunity value.
• →Build relationships with US-based decision makers, including:
• →General Managers
• →Facility Directors
• →Purchasing and Procurement Officers
• →Parks and Recreation Directors
• →School Administrators
• →Church Administrators
• →Event and Venue Managers
• →Handle objections confidently and maintain natural, unscripted conversations.
• →Identify qualified opportunities and hand them over to Territory Sales Representatives.
• →Maintain accurate and detailed CRM records for all prospect interactions and opportunities.
• →Follow up consistently with prospects and manage multiple opportunities through different stages of the sales cycle.
• →Use sales intelligence and prospecting tools to research accounts and personalise outreach.
• →Use AI tools to support prospect research, personalisation, summarisation and productivity.
• →Provide regular reporting on activity, pipeline progression, qualified opportunities and follow-up requirements.
• →Work independently and proactively without requiring constant supervision or prompting.
• →Potentially support opportunities further through the sales process, with closing ability considered a strong advantage.

Success will not be measured purely by call or appointment volume.

The primary focus will be on:

• Number and quality of qualified opportunities generated.
• Opportunities accepted by the Territory Sales Representatives.
• Quality and accuracy of qualification.
• Consistent pipeline development and lead nurturing.
• CRM accuracy and documentation.
• Follow-up discipline.
• Self-managed reporting and communication.
• Ability to maintain a consistent outbound activity level.
• Contribution to revenue-generating opportunities.

• Minimum 3 years' experience in B2B outbound sales, SDR, BDR, lead generation, lead nurturing or inside sales.
• Proven experience generating qualified opportunities for an outside or field sales team.
• Experience selling into the US market is highly advantageous.
• Experience working with longer B2B sales cycles is preferred.
• Experience within SaaS, BPO, commercial services, furniture, hospitality, events or other B2B environments is advantageous.
• Previous fully remote experience is strongly preferred.

• Fluent, professional spoken English is essential.
• Must have clear, neutral and easily understood English suitable for speaking with US-based decision makers.
• Strong telephone presence and confidence communicating without relying heavily on scripts.
• Excellent objection handling, rapport building and questioning skills.
• Ability to communicate professionally with senior business decision makers.

The successful candidate must be highly independent and capable of managing their own workload.

You should be able to:

• Manage your own daily pipeline and priorities.
• Work effectively without constant supervision.
• Proactively report on activity and progress.
• Identify when follow-up is required without being prompted.
• Maintain consistent productivity while working remotely.
• Demonstrate strong accountability and ownership.

Experience with the following tools is advantageous:

• EspoCRM or comparable CRM platforms
• RingCentral or similar cloud-based diallers
• LinkedIn Sales Navigator
• ZoomInfo
• Apollo.io
• Mautic or other marketing automation platforms
• ChatGPT and other AI productivity/research tools
• Magento 2

Candidates do not need experience with every platform, but should demonstrate strong overall CRM, sales technology and prospecting-tool proficiency.

Shortlisted candidates may be required to complete:

1. CV and experience screening.
2. One-way video introduction.
3. Voice sample or recorded sales call.
4. Interview.
5. Potential live/mock sales call or blind role-play.
6. Final client interview.

Candidates should be prepared to demonstrate their ability to conduct a natural, unscripted B2B sales conversation and qualify a prospect effectively.